Global Travel and Tourism: Pattern and Trends

Global Travel and Tourism
Pattern and Trends

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
TASK 1............................................................................................................................................3
Key historical milestones and ways in which they shaped global travel & tourism industry....3
Different elements of travel & tourism industry and their interrelation.....................................4
Inter relationship between elements and affects on each other...................................................5
TASK 2............................................................................................................................................6
Tourism influencing factors........................................................................................................6
Factors underpinning tourists behaviour.....................................................................................7
Motivation models influencing tourists......................................................................................8
TASK 3............................................................................................................................................9
Emerging trends and patterns .....................................................................................................9
Significance of the patterns in development of the industry at a global level ...........................9
TASK 4..........................................................................................................................................10
Factors affecting popularity of global destinations...................................................................10
Link between key drivers of tourists behaviour........................................................................10
CONCLUSION .............................................................................................................................11
REFRENCES.................................................................................................................................13
Books and Journal.....................................................................................................................13

INTRODUCTION
Travel and tourism is a growing industry and people in today's world are interested in
adventurous activities and are interested to god out travelling. This is enhancing the scope of
travel and tourism industry. The reason because of which people travel are, tourism or
vacation, research travel, recreation, the gathering of information, volunteer travel for charity,
visiting people, religious pilgrimages and mission trips, business travel, migration to begin life
somewhere else, commuting, trade, and other reasons (Aceron and et.al., 2018). The report is
based on key milestones that have helped the tour and travel industry to develop and report also
consists of global marketing strategy for Alton towers which is a theme park and resort in
Staffordshire, England. The history of travel and tourism and the elements of of the industry are
also discussed. The interrelation between these elements and the tourist experience. The
importance of various factors that impacts the tourism behaviour are mentioned. Consumer
decision making process is influenced by motivation to travel and to justify the same a Maslow's
need hierarchy is being discussed. The emerging trends and patterns in travel and tourism
industry are important to identify as they help in success of the industry. In the end of the report
there is discussion about factors that affect the popularity of global destinations.
MAIN BODY
TASK 1
Key historical milestones and ways in which they shaped global travel & tourism industry
According to united Nations World Tourism Organisation, 2008, “Tourism is
combination of cultural, social and economic phenomenon that involves movement of people to
different places and countries that are external to regular environment for personal or
professional purpose. The people who go out for travel are called visitors or tourists.” Tourism
helps to boost the economic condition of that place (Aultman-Hall and et.al 2018). It helps to
boost the sales, creates employment, leads to cultural exchange between citizens and foreigners.
Travelling for the purpose of leisure has evolved gradually. As in ancient times only
royal people used to travel leisure was only available for upper class people. Through 17th
century young men were motivated to travel and they were encouraged to travel in Europe which
is known as “grand tour.” Then in middle Ages there were some societies that have developed
practising tourism to various pilgrimages. Hospitality evolved after the word tourism and that

was developed in14th century. The work tourist then appeared in 1772. All this means people go
out for some time for the purpose of travel and return after some time at their homes.
The first travel agency was founded in 1758 naming Cox & Kings when Richard Cox
started working with British Royal Armed Forces as official travel agent. Then after 100 years
Thomas Cook opened a industry for commercial packaged tours (Caber and Albayrak, 2018).
This can be seen that there are number changes which were seen by this industry in recent time.
Some of these are related to changes in function and development of rail travel, auto travel in
1886 and commercial flights in 1952. these are essential in meeting needs and performing all
roles in direction on business. this is also helpful for business and resorts . this helps in attraction
customer and developing constant function so that business firm can achieve better results.
This can also seen that that there are several changes in polices which have to be
meet byes business firm in order to achieve better results and manage roles. these are essential to
meet needs and perform function in effective way. Technological shift was then seen in industry
from 2000's and development of Online booking services are essential in order to meet customer
expectation and perform all jobs in order to meet customer objectives. this also acted as an global
trend and manage global reach of business.
Different elements of travel & tourism industry and their interrelation
There are various elements of that are involved in travel and tourism industry. It includes
accommodation, transportation, entertainment food & beverages, leisure and other connected
industries. All of these elements have relationship and dependent on each other. Below is
discussion related to these elements and the interrelation between them:
Hospitality sector: One of the most important element of travel and tourism industry is
hospitality sector and it includes accommodations of the tourists. It bis related to food and
beverages and also with the entertainment. The hotels are included in hospitality industry. They
not only provide the facility of accommodation but they takes care of food and beverages of the
tourists. In some hotels there is facility for the tourist like spa, swimming pool. Also the hotels
do activities for entertainment and leisure for the customers. Each and every activity is related
with one another (Coelho, and Castillo-Girón, 2020). It is important to carry all the activities
hand in hand for success of the hotel. The huge hotel also provide the facility of transportation.
They give the facility of pick and drop to the customers. All these activities helps the hotels to
attract6 more and more customers. The more facilities that the customers get it attracts the