Impact of Globalisation on Marketing Department

The assignment is a research task that involves studying the impact of globalisation on marketing departments within an organisation. It specifically focuses on Jaguar Land Rover as a case study. The student is required to collect information, conduct interviews, and analyse data to understand how globalisation affects marketing strategies and practices. The goal is to produce a comprehensive report highlighting the importance of effective collaboration between organisational elements for achieving globalisation.

Skeleton for Unit 6 MSBP – Created by RI
Introduction
Globalisation is a process, which is used by many organisations to grow the economy,
culture and trade by serving the products and services across the boundaries of country. This is a
free flow of products and services by those who are good at production of that. This help
organisations to increase its profitability and popularity throughout the world. Globalisation impact
several operations of an organisation, that help them to achieve their goals and meet the success.
This report is based on Jaguar, it is one of the biggest auto mobile company of world. It is famous
for its luxury products and services, as they use to produce only luxury products ( Ahmed Dine
Rabeh, 2013). It is British brand of vehicles, and having headquarter at Whitley, Coventry, England.
Jaguar was founded by Swallow Sidecar Company in 1922, and by 1st January 2013 the merger of
Jaguar Cars was take place with Land Rover and now known as Jaguar Land Rover. The main
reason of this report is to identify the positive economic, cultural and ethical impact of globalisation
on the functioning of Jaguar Land Rover.
The assignment focuses over determining the influence that globalisation have over the
functions as well as operations performed by and organisation. In addition to this it also help in
determining economical, ethical and cultural impact that an organisation have to face while
operating their business at international level.
Positive impact of Globalisation in general to the businesses in the UK.1 Economic Impact : Globalisation allow an organisation to provide their products and
services to different regions of world. This help an organisation to increase their
productivity, profitability and allow them to grow their business out of UK. The increase in
revenue of company will help in improving the economical conditions of UK.2 Cultural Impact : When an organisation uses to expand their business in different
region, then they are required to hire employees of different background. This will help
them to make a team of different culture, that lead to a creative environment. This
environment helps an organisation to produce some innovative products.3 Ethical Impact : For growing business to different nations, an organisation needs to
make changes in their code of conduct and in policies ( Crane, 2016). This will help them in
performing work more ethically.
Background of the Research
Globalisation is a process where an organisation come in the contact of two or countries for
extending their business, in order to increase their productivity and profitability. Jaguar is a Britain
based multi national auto mobile company. Globalisation is a process which has power to influence

the operations of an organisation. Jaguar is a huge organisation of world, which use to design luxury
cars and sell them in market. They provide their products and services through out the world.
Marketing is a process where an organisation has to face the main impact of globalisation, as it is
not easy to manage the marketing process for an organisation, which took place in different nations.
Therefore, the impact of marketing goes on HR practices, as to make a proper coordination in
elements related to marketing, HR need to hire person with more capabilities. This will help Jaguar
Land Rover in effective marketing process ( Den Hertog, 2010). The purpose of this report is to
identify the positive impacts of globalisation on the functioning of an organisation. For this,
researcher has designed relevant aims and objective, which will help in identifying the accurate
impact of globalisation over functioning of Jaguar Land Rover.
Also globalisation use to pose huge impact on manufacturing of products and services which
Jaguar Land Rover use to produce. As this help them in producing quality products and services
which have ability to attract ample number of customers, and also help them in fulfilling the needs
of them. Along with this, it help reducing the cost of production, as size of production house get
increased and also raw material get purchased at very huge level. This all help them in reducing the
cost of raw material and production unit of them, so that profitability of them get increased.
Along with this, globalisation pose huge impact on Human Resources of organisation. It is
very much important for Jaguar Land Rover provide proper training and development sessions to
their existing employees, so that they can improve their skills according to changing roles and
responsibilities with globalisation. Along with this, it is required for Human Resource management
to hire new employees and train them, so that they can perform according to task assigned to them.
Research Aim
The aim of this research is to
“The aim is to analyse the positive economic, cultural, and ethical impacts of globalisation
on different business functions within an organisation” A case study on Jaguar Land Rover.
Research Objective
 To identify the concept of Globalisation.
 To determine the impact of Globalisation on business functions of Jaguar Land Rover.
 To analyse the drawbacks of globalisation for Jaguar Land Rover.
Research Plan
Project Title “What are the positive economic, cultural, and ethical
impacts of globalisation on different business functions
within an organisation” A case study on Jaguar Land
Rover.

Project Plan
Company Name: Jaguar Land Rover
Cost Financial requirements are the basic requirement of a
project. In order to accomplish a research successfully,
funds are required by researcher ( Eckerson, 2010). In
this research project it is estimated by researcher that
for conducting an appropriate research over positive
impacts of globalisation for Jaguar Land Rover, they
need around 500 euros. Where as, it is also estimated
that to grow the business in different nations the funds
that is required by Jaguar Land Rover will be about
900 million euros.
Scope This is one of the biggest factors that is needed to be
identify and acknowledged in research. This explain
the future scope of research project, according to
which organisation can design their future goals. It has
been analysed by this research that the organisation
will easily able to work in different marketing
conditions of international market. This also help the
organisation in achieving their future goals and
objectives. After conducting this research, the
company can easily identify emerging business
opportunities at market place which will contribute in
maximising their profitability ratio.
Time It is the most important factor of a research, which
plays a vital role in success of research project. It is
very essential for a researcher to make effective plans
for each of the activity, that will get covered in
research. After making plans it is needed for researcher
to fix suitable time limits for each activity. This will
help a researcher to fix a target of time for completing
the research ( Gebauer, 2010). Here, the researcher
who is conducting a research for Jaguar Land Rover

has specified that, they require about 2 months for
completing the report for satisfactory results. Along
with that, this report will brief about the time required
by Jaguar Land Rover for expanding their business.
According to research conducted, they need about 3 to
4 years for expanding their business successfully.
Quality This is a major factor, that is concerned to the quality
of research product. In this, researcher have to use best
quality technologies and activities, which will help
them in winding the research effectively. Along with
researcher, Jaguar Land Rover also need to use quality
products and latest technologies while expanding their
business at global level.
Communication It is very much necessary for an organisation to
convey a proper set of information, so that their
employees and subordinates get complete detail about
the task they have to perform. In this research of
Jaguar Land Rover, it is required by researcher to
communicate each and every required information
with those employees and team mates that are going to
be a part of research.
Risk Every business has to face many risks and barriers,
which can stop them by getting successful. This
research project will help Jaguar Land Rover to
identify the risks that may appear while expanding
their business at global level ( Hillson, 2017). In this
they can face problem due to different customer
satisfaction level or can face risk of failure due to
different needs of customers. The information
collected by researcher is exactly authentic or not, is
one of the biggest risks for a researcher, along with
management of time. If researcher is not able to
manage time, then it is not possible for them to

complete the research in appropriate manner.
Resources For conducting a research, researcher have to use
appropriate and resourceful methods for collecting the
information. For completing the research on positive
impacts of globalisation on Jaguar Land Rover,
researcher have to use resources like, human
resources, raw material, accurate equipment’s,
appropriate amount of funds and techniques.
Gantt chart – It is a set of horizontal lines, which describes the production units and amount of
work performed in a specific time period in relation with the operation that have been planned for
that time period (Kankaanranta, 2010). A Gantt chart is generally used for project management and
provide graphical representation of schedule that will help the project manager to plan, track and
coordinating project in order to attaining the aims behind it.

Work breakdown structure – It is a chart which is use to represent the critical work
components that are presented to determine the relationship between each of them, these
components are the tasks that are performed in the project ( Lai, 2010). Work breakdown structure
helps a project manager to manage the project efficiently in more manageable manner.

Research Methodology : It is a element of complete research, that helps a researcher in
complete it in positive manner. Researcher use this method for gaining information from different
sources on a specific subject ( Lin, 2012). This collection of data take place according to the aims
and objectives of project.
Type of Research
Primary and Secondary Primary research method : It is a methodology which
is used by researcher for collecting the information
personally from the respondents. These type of
collected data are first hand and authentic, as there is
no involvement of mediator is present in this between
researcher and respondents ( Incelli, 2013). In this
research, investigator has used different types of
methods for collecting data, these are questionnaire,
interview, observation, focus group, field trials etc.
Out of them researcher has chosen the questionnaire,
as remaining alternative option were lengthy and time
consuming. But this use to give appropriate
information from different respondents by taking
answers of few questions.

Secondary research method : In this method of data
collection, researcher use to study articles and
researches related to the topic. The main reason behind
this is to gain more accurate information in less time,
along with quality of results.
Quality and Quantity Qualitative research : This method helps a researcher
in gaining deep knowledge of specific topic. For
identifying true results in qualitative research,
researcher use to make observations and photography
etc. While conducting this, researcher completely
ignore the quantitative measure like facts and figures.
Quantitative research : For conducting a complete
research, researcher uses numerical and statistical
based data, this type of researches are known as
quantitative researches ( Jones, 2012). This method is
useful only when the researcher has huge number of
respondents and people, whose data can be used for
evaluation. This method is very much practical as
compared to qualitative research.
Data Collection : Data collection is a process where researcher use to adopt different
authentic methods of collecting data and information on a selective topic. In this research,
researcher uses primary and secondary methods for collecting information from different sources.
Sampling size : In this research of Jaguar Land Rover, researcher has taken 10 respondents in it's
sample size. These respondents are stakeholders of the company means, customers, employees, top
management, and another business-related person ( Nicholas, 2017). The whole result of research is
based on the outcomes of respondents; therefore, it is necessary to take a sample size which can
make the point of view of respondents clear to researcher.
Sampling method : Sampling method is simply a method which is used by researcher for
selecting participants from the society. Generally, this is of three types Cluster Random sampling,
simple and stratified. In this research of Jaguar Land Rover, for collecting the information
researcher has chosen the Cluster Random Sampling.
Questionnaire : It is a set of various questions which are prepared by researcher to
understand point of view of respondents.

As per the above stated methods, it has been identified that researcher have used qualitative
research method for its research. In this, questionnaire is chosen by researcher in order to
understand actual opinion 10 respondents on 10 questions with suitable options. As a result, it will
contribute in attaining appropriate outcome for research purpose.
QUESTIONNAIRE
Name :
Age :
Address :
Gender :
E-Mail Id :
Q.1. Is globalisation is beneficial for an organisation or not?
 Yes
 No
 Don't know
Q.2. What different business tools an organisation can use for globalisation?
 Joint venture
 Direct selling
 Franchising
Q.3. What are the impacts of globalisation in business environment?
 Positive
 Negative
 Mix

Q.4. What are the major factors that has stimulated the globalisation?
 Improvement in transportation
 Telecommunication
 High demand
Q.5. What are the challenges of establishing new products in international market area?
 Unfamiliar cultures
 Organisational communication
 Choosing the right countries
Q.6. According to you, which one of the below mentioned option can be seen as the main
advantage of globalisation?
 Increasing business opportunities
 Increase in employment
 Enhancement of customer base.
Q.7. What are the biggest challenges faced by Jaguar Land Rover due to globalisation?
 Loss to ecosystem
 Public relation
 Change in customer needs
Q.8. Which method is used by Jaguar for promoting their product in the global area ?
 Develop strong strategies
 Focus on political laws
 Use of social media
Q 9) Provide recommendation to the Jaguar Land Rover by which they can effectively launch new

shoe in London fashion week and maximise its profitability ratio.
Secondary Research : This is a method of collecting informations form different resources
like books, online articles, journals, magazines, newspapers etc. (Smith, 2011). In addition, the
information collected form these type of resources are said to be very much authenticated, as they
were earlier used for effective result of other researches. Globalisation is a factor that help
organisation to sell and buy their products and services to different marketing conditions like, out of
nation. This results in increase in business opportunities and employment opportunities for
everyone. This also help a nation by increasing their economic conditions.
Analysis and interpretation
Theme 1 : Benefits of globalisation.
Q.1. Is globalisation is beneficial for an organisation or not? Frequency
Yes 7
No 2
Don't know 1
Interpretation : Globalisation is a process where organisation expand their business and
functionality by providing their products and services in two or more than two countries. From the
above graph of 10 respondents, it is interpreted that 7 out of 10 think that globalisation is beneficial
for an organisation, whereas 2 says that there is no benefit of globalisation for an organisation, and
only 1 says that they have no idea about it.
Yes
No
Don't know

Theme 2 : Business tool an organisation can use.
Q.2. What different business tools an organisation can use for globalisation? Frequency
Joint venture 2
Direct selling 3
Franchising 5
2
3
5 Large producers
Small producers
Rural poor

Interpretation : There are ample number of tool available in market, which an organisation
can use for globalising their business. Among these most popular tools are joint venture, Direct
selling, Franchising. From the above information given by 10 respondents, it is clear that joint
venture is one of the best tool which an organisation can use globalising their business, 5 out of 10
think that it is very much helpful tool of globalisation 3 think that direct selling is good for them,
whereas according to 2 franchising is best tool for globalisation.
Theme 3 : Effects of globalisation in business environment.
Q3. What are the impacts of globalisation in business environment? Frequency
Positive 7
Negative 2
Mix 1
Yes
No
Don't know

Interpretation : Globalisation is a huge concept, and it has several positive impacts on
business environment along with some negative impacts. It poses major positive impact on
economical, ethical and on cultural activities of an organisation. In this interpretation of 10
respondents, it is clear from above graph that 7 think that globalisation has made a positive impact
on business environment, whereas 2 think that it is not good for business environment while on
other hand 1 respondent was there who have mic response on this question like, neither be positive
or nor be negative.
Theme 4 : Factors that has stimulated the globalisation.
Q4. What are the major factors that has stimulated the globalisation? Frequency
Improvement in transportation64 4
Telecommunication 4
High demand 2
Improvement in
transportation64
Telecommunication
High demand

Interpretation : Globalisation is a process which has grown due some factors like
improvement in transportation and telecommunication. From the above graph according 4 out of 10
improvement in transportation is a reason behind stimulation of globalisation, where as 4 thinks it is
due to better telecommunication. Where as, 2 out of 10 think that high demand of products leads an
organisation towards globalisation.
Theme 5 : Challenges of establishing new products in international market area
Q5.What are the challenges of establishing new products in international market
area?
Frequency
Unfamiliar cultures 4
Organisational communication 2
Choosing the right countries 4

Interpretation : It is very difficult for any company to launch a new product in a new
market. From the above graph, it is interpreted that according to 4 respondents out of 10 unfamiliar
culture is major problem for companies and 4 think that choosing right country is a problem from
them, while 2 think that organisational communication is a problem for them.
Theme 6 : Advantages of globalisation.
Q.6. According to you, which one of the below mentioned option can be seen as
the main advantage of globalisation?
Frequency
Increasing business opportunities 7
Increase in employment 2
4
2
4
Unfamiliar cultures
Organisational communication
Choosing the right countries

Enhancement in customer base 1
Interpretation : Globalisation is a phenomenon of 21st century which companies are using
for growing their business. It has many advantages, which are grabbed by organisations for their
and social benefits. From the above graph, it is interpreted that 7 out of 10 thinks that the main
advantage of globalisation is it increases the business opportunities, whereas 2 of them believe that
the main advantage of globalisation is, it provide employment opportunities. While on other hand, 1
think that help an organisation in enhancing their customer base.
Theme 7 : Challenges faced by Jaguar Land Rover due to globalisation
Q.7. Which method is used by Jaguar for promoting their product in the global
area ?
Frequency
Yes
No
Don't know

Loss to ecosystem 8
Public relation 1
Change in customer need 1
Interpretation : Auto mobile industry is a huge industry, which required huge space and also
affects the environmental conditions of a nation. Jaguar Land Rover will need space for
globalisation and for making their production house in different parts of world. The globalisation
also may arise some other challenges for Jaguar Land Rover. From the above interpretation it is
clear that, according to 8 out of 10 the major challenge that Jaguar Land Rover will face due to
globalisation is loss to ecosystem, as they required land and for which they have to cut down the
forests, whereas only 1 think that they will face challenge related to public relations. Along with
this, 1 respondent think that change in customer need is problem for organisation while globalising
their business.
Theme 8 : Way that Jaguar Land Rover an use for promoting their products.
Loss to ecosystem
Public relation
Change in customer need

Q8. Name the various methods used by Jaguar for promoting their product in the
global area ?
Frequency
Develop strong strategies 7
Focus on political laws 2
Use of social media 1
Interpretation : For growing their business, Jaguar Land Rover needs to make the
promotion of their products stronger. For this, 10 respondents come in survey, and according to 7
they must make their strategies stronger, and 2 think that they have to focus on political policies of
that nation. Where as only 1 think that social media is used by them for promoting their products.
7
3
Develop strong strategies
Focus on political laws

Recommendation on findings
From the above report, it can be examined that a company can take many benefits from
globalization therefore the recommendations for Jaguar are given below:
 Latest trends and techniques are availed with the help of globalisation. Therefore, Jaguar
should adopt those trends and techniques so that it can reduce the cost of its operations and take the
competitive advantage.
 Jaguar should engage itself in the integration of economies so that it can gain a positive
response in entering into new market. Apart from that, it can also gain good stake in the industry
which will give it a competitive advantage among its competitors.
 Jaguar should convey a global business culture so that its employees will get rid of the
national and cultural barriers. This will improve their efficiency and productivity.
 The company should provide proper training to the employees so that they will perform
according to the global business needs. This will not only improve the quality of product but also
increase their market share and profitability.
 The policies and procedures should be like that the top management will encourage the
employees to adopt the trends of global business.
Reflection : This research has posed huge impact over me, as the topic was globalisation, and at
beginning I have only few knowledge about this. But for completing the research I was suppose to
read different books and articles so that my knowledge on this topic get improved. This also help
me improving my skills and ability on globalisation, which will help me in future. Along with this,
there were ample number of problems faced by me while completing this research. The major issue
which was faced by me was time allotted to me was not sufficient for collecting appropriate
information on topic. Along with this, funds provided to me was also very less and this has become
problem for me for collecting authenticated information about topic.
Conclusion to the research
From the above report, it can be concluded that managing a business is quite good task to
complete. Policies and Strategies are designed by managers of organisation which help them in the
evaluation of performance of a business project. To conduct a business project efficiently there are
many activities which are involved such as managing the aims and objectives of a business projects.
A work breaks down structure is provided by the manager and a Gantt chart is also there which
provides different stages of completing the project.

REFERENCES
Books and Journal
Ahmed Dine Rabeh, H., Jimenez-Jimenez, D. and Martínez-Costa, M. (2013) ‘Managing
knowledge for a successful competence exploration.’ Journal of Knowledge
Management, 7(2), pp.195-207 [Online] Available from:..(Accessed:...)
Crane, A. and Matten, D., 2016. Business ethics: Managing corporate citizenship and
sustainability in the age of globalization. Oxford University Press.
Den Hertog, P., Van der Aa, W. and De Jong, M. W., 2010. Capabilities for managing service
innovation: towards a conceptual framework. Journal of service Management. 21(4).
pp.490-514.
Eckerson, W. W., 2010. Performance dashboards: measuring, monitoring, and managing your
business. John Wiley & Sons.
Gebauer, H., Edvardsson, B. and Bjurko, M., 2010. The impact of service orientation in
corporate culture on business performance in manufacturing companies. Journal of
Service Management. 21(2). pp.237-259.
Hillson, D., 2017. Managing risk in projects. Routledge.
Incelli, E., 2013. Managing discourse in intercultural business email interactions: a case study of
a British and Italian business transaction. Journal of Multilingual and Multicultural
Development. 34(6). pp.515-532.
Jones, G. and Lubinski, C., 2012. Managing Political Risk in Global Business: Beiersdorf 1914–
1990. Enterprise & Society. 13(1). pp.85-119.
Kankaanranta, A. and Planken, B., 2010. BELF competence as business knowledge of
internationally operating business professionals. The Journal of Business
Communication (1973). 47(4). pp.380-407.
Lai, J. Y. and Ong, C. S., 2010. Assessing and managing employees for embracing change: A
multiple-item scale to measure employee readiness for e-business. Technovation. 30(1).
pp.76-85.
Lin, A. and Chen, N. C., 2012. Cloud computing as an innovation: Percepetion, attitude, and
adoption. International Journal of Information Management. 32(6). pp.533-540.
Nicholas, J. M. and Steyn, H., 2017. Project management for engineering, business and
technology. Routledge.
Shang, S. S., 2012. Dual strategy for managing user resistance with business integration systems.
Behaviour & Information Technology. 31(9). pp.909-925.
Smith, A. D., 2011. Successfully managing manufacturing supplier integration and procurement
issues: case studies in recessionary environments. International Journal of Procurement
Management. 4(2). pp.121-138.

Performance Review and Self-Assessment
Interpretation :Interpretation :Interpretation :Interpretation :Interpretation :Interp
retation :
Learner Name
Project Title “To determine the positive economic, cultural and
ethical impacts of globalisation on marketing
department of an organisation”.
Important stages
 Identification of topic
 Aims
 Objectives
 Collection of Data
 Select Respondents
Key factors you learned from the
project Effective communication skills
What skills did you develop
Research Skills, Time management and
Leadership qualities, communication skills
Discuss the project management skill
you developed
Risk management

Project
positive economic, cultural and ethical impacts of globalisation on marketing department of
an organisation
Did the project achieve its aim?
Yes
Was the Team efficient:
Yes
Did the project succeed:
Yes

Project Log Book
Project Logbook
Name:
Project title: “To determine the positive economic, cultural and ethical It is very important
for an organisation for making a proper collaboration between their elements, so that they
can achieve the globalisation effectively. And each and every company thinking about
expanding their at global level have to adopt this .impacts of globalisation on marketing
department of an organisation” A case study on Jaguar.
Date:
Update on weekly research/tasks achieved
Points to consider:
What have you completed?
I have acknowledged the ethical impact of globalisation on Jaguar Land Rover.
Did you fulfil task requirements?
Yes
Are you on track and within deadlines set?
Yes
Did you need to make any changes to your project management plan?
No
Any risks and/or issues identified?
Points to consider:
Did you identify risks/issues with a lack of skills required for undertaking research/tasks?

It has analysed by me that the given time for completing this research was not enough, as I
have faced problems in completing this within 2 months. It has been also experienced by me
that while conducting the questionnaire, many of people do not give proper answers as they
think it is a time waste.
Did you identify any additional risks/issues that have an impact on the project management
plan?
No
Problems encountered
Points to consider:
What barriers
did you face?
I have faced
issues related to
least
information
which was
available at
market place.
Along with
these convincing
respondents to
avail right
information was
difficult.
How did you
overcome them?
I use to

communicate
with different
people regarding
this research
topic, this help
me in
understanding
their views on it.
For clearing my
concepts I have
use to study and
collect
information
from secondary
resources also.
This helped me
in gaining more
knowledge on
research topic.
Along with this,
I had made
communication
with different
respondents
about this
research, so that
they can realise
it's importance
and give proper
answers for
questions.

New ideas and change of project direction
It is very important for an organisation for making a proper collaboration between their
elements, so that they can achieve the globalisation effectively. And each and every
company thinking about expanding their at global level have to adopt this .
What have I learnt about myself this week?
Points to consider:
How did I feel when I had to deal with tasks/problems? Did I find it useful to complete the
tasks?
For dealing with issues, I have used many different manageable and leadership theories. It’s
important for me to execute this research in effective manner.
How well have I performed? What did I contribute? What can I improve on next week?
I have given my best and for making it worthier in have conducted some training program
for team mates.
How might this learning apply in the future?
Working on this research has helped me in improving my presentation and communication
skills. This will help in future while facing different challenges.
Tasks planned for next week
Points to consider:
Which tasks are priority?
Collect relevant information.
Have you set aside sufficient time for completion?
Yes