Significance and Impact of globalization

Running head: GLOBALIZATION AND INTERNATIONAL BUSINESS
GLOBALIZATION AND INTERNATIONAL BUSINESS
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GLOBALIZATION AND INTERNATIONAL BUSINESS1
Table of Contents
Introduction................................................................................................................................2
Discussion..................................................................................................................................2
Significance and impact of globalization and global trade:...................................................2
Role of analytics tool and strategies in globalization:...........................................................3
Theory and strategies adopted by The Coca-Cola Company:................................................4
Conclusion..................................................................................................................................5

GLOBALIZATION AND INTERNATIONAL BUSINESS2
Introduction
The amalgamation of various potential markets through the aspect of the global economy
and proceeding towards increased interconnectedness of the national economies is known as
globalization. International businesses depict the application of business models in various
markets (Eriksen 2018). Globalization demonstrates a broader reach and universal aspect in
the global marketplace (Steger 2017). The purpose of the paper is to discuss the influence and
significance of globalization on business. The report will determine the role of analytical
tools, strategies and core theory on the international operations for the chosen organization.
The chosen organization for this report is the Coca-Cola Company.
Discussion
Significance and impact of globalization and global trade:
The Coca-Cola Company is a multinational organization, which has established itself
by growing its product range and expanding its operation in all across the globe. The strategic
importance and impact of globalization or maintaining global trade for the Coca-Cola
Company are:
 The company has gained the competitive advantage of a global reach or easy
availability amongst several competitors (Coca-cola.com. 2020).
 Maintenance of global trade and globalization contributed to the development of
networking, technological implications, and transportation.
 Globalization has influenced communication networking by increasing the customer
base all across the globe (Coca-cola.com. 2020).
 The Coca-Cola Company is operating in more than 200 countries by serving millions
of customers (Coca-colacompany.com 2020).