Strategies to Enter Global Market
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Added on 2021-02-19
Strategies to Enter Global Market
Added on 2021-02-19
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RESEARCH PROPOSAL
Table of ContentsTITLE: ............................................................................................................................................3INTRODUCTION...........................................................................................................................3RESEARCH BACKGROUND ......................................................................................................3Aim and Objectives:...............................................................................................................4Research Questions................................................................................................................4Rational:.................................................................................................................................4LITERATURE REVIEW................................................................................................................5RESEARCH METHODOLOGY.....................................................................................................7RESEARCH TIME PLAN............................................................................................................10........................................................................................................................................................11........................................................................................................................................................11REFERENCES..............................................................................................................................12
TITLE: To identify different strategies employed by business to enter into global market – a studyon retail sectors. INTRODUCTIONThe term globalization refers to such a process which helps company to enter into globalworld through different technique and strategies to enhances their business for longer timeperiod. Through the process of globalisation it provides various facilities such as freetransportation, advancement in technology and also more growth opportunities (Globalisation,2019). International marketing has become one of the important part of today's business.Therefore it has become important for an organisation to use different strategies in order to enternew market. Present research is based upon Sainsbury which is the second largest chain ofsupermarkets in UK (Martek and Chen, 2016). The Inaugural of Sainsbury business wascommitted by John James Sainsbury in 1869. They carry 1415 shops worldwide and alsoengaged with 186,900 employees carrying such business at large scale. Due to the concept ofglobalisation, they engage their business more globally and also prefer more online serviceswhich can be easily reachable to large number of customers. The company use various strategiesfor maintaining its business operations in different countries. RESEARCH BACKGROUNDVarious studies has been conducted in the topic of globalisation and its importance. Asper the studies there are various strategies which companies adopt in order to enter in newmarket and make their business operate internationally. A preliminary research has been done inorder The following research will aim at identifying strategies which companies adopt to dobusiness internationally and how this strategies helps companies. Emphasis is laid on identifyingthe trends in an international market. Also the role of these trends in international market andtheir contribution in international marketing has been identified. The topic is of huge importanceas it demonstrate various strategies of a business as well as its importance. However no onestrategy is found to be effective as all the strategies holds some advantage as well asdisadvantages. The strategies depends upon the type of market and business a company wants toenter. Therefore it is required by a company to look at strategies which they need to adaptcarefully before entering new market.
Aim and Objectives:Aim: To investigates the different strategies adapted by business to enter into emerging market –A study on Sainsbury.Objectives:To identify the latest trends adapted by companies in respect of globalization.To determine various strategies and its benefits considered by company to enter intoglobal market.To assess the challenges faced by company in implementing the different strategies toenter into global market. To provide recommendation to the company regarding the best strategies adapted to enterinto emerging market. Research Questions1.What are the latest trends adapted by companies in respect of globalization?2.How to determine its various strategies and its benefits considered by company to enterinto global market?3.What are the challenges faced by company in implementing the different strategies toenter into global market?Rational:The main reason of choosing this topic is that globalisation is the wider concept and thuslot of new changes are adapted by business while entering into global market. Thus, to choosethis topic helps researcher to examined various facts and figure undertaken to gather the correctinformation. Another reason of choosing this topic is that lot of authors had already gather theinformation relevant to this topic. Thus, less time is required to collect the information. Due tochanges in time, lot of new aspects are to be determined, thus preferring this topic helps tounderstand more techniques which is implemented by company to enter into global market. 350Significance: The findings of study will help in analysing what benefits does companies getwhile operating in international market. As globalisation plays an important part in business toearn profit. Thus the results will help the companies to gain a overview of various aspects of thefield including benefits as well as challenges. It will guide companies to what strategies isbeneficial for them and what are the current trends in global market which company shouldadopt in order to successfully set up their business. For the researcher it will help to gain a
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