Globalization Impact on M&S

This project analyzes the impact of globalization on Marks & Spencer, a leading retailer. It explores the opportunities and challenges presented by globalization, analyzes the company's international business strategy, and provides recommendations for future growth. The project utilizes both qualitative and quantitative research methods, including a questionnaire survey of M&S employees. Desklib provides past papers and solved assignments for students.

Globalization

Table of Contents
INTRODUCTION...........................................................................................................................1
LO 1.................................................................................................................................................1
P1 Produce an Aims and objectives.......................................................................................1
P2 Producing a project management plan..............................................................................2
P3 Work break down Structure and Gantt Chart ...................................................................5
LO 2.................................................................................................................................................6
P4 Small scale research by applying qualitative and quantitative research methods.............6
LO 3.................................................................................................................................................8
P5 Analysing the data analysis with different techniques .....................................................8
P6 Recommendation & findings..........................................................................................14
LO 4...............................................................................................................................................15
P7 Reflective........................................................................................................................15
CONCLUSION..............................................................................................................................16
REFERENCES..............................................................................................................................17

INTRODUCTION
Globalisation is the best process that linked to the local, national and the regional level of
work. That affect the business into more appropriate manner by offering many national or
international opportunities level. Globalisation made connection between social and economic
relationship and networks which organised on a local and national level. Present study will be
based on Globalisation and make the better form of learning results and better goals. Present
study will going to cover the managing task in order to develop the new managing goals.
LO 1
P1 Produce an Aims and objectives.
Background
Globalisation has changed the world and the level of competition that affects the better
decision making approach (Crane and Matten, 2016). It has been emphasized by different
evaluation process that different activities and drivers which affect the national economy. The
main benefits of globalisation is that, it allows business to interact with different activities and
manage the better goals and services in order to meet out the way of national and international
level. There are different drivers of the globalisation that interrelate with each others such as
lower trade barriers, lower transportation cots, lower communication costs, spread technology,
information and communication technology (Charles Jr, Schmidheiny and Watts, 2017).
Aims : “To identifying the impact of globalisation on different functional departments”- A case
study based on Marks & Spencer.
Objectives
 To identify the importance of globalisation on different functional departments.
 To determine impact of globalisation on business functions.
 To analyse the challenges or conflict company facing in globalisation environment
Research Question
Q. What are the importance of globalisation in businesses activities ?
Q. What are the impact of globalisation on business functions ?
Q. What are the challenges or conflict company facing in globalisation environment ?
P2 Producing a project management plan.
1

Design 1 day Fri 4/13/18 Fri 4/13/18
Development of Project
Initiation Document 15 days Mon 4/16/18 Fri 5/4/18 1
Determining resources of
project 10 days Mon 5/7/18 Fri 5/18/18 2
Formulation of goals and
objectives 6 days Mon 5/21/18 Mon 5/28/18 2,3
Setting deadlines 1 day Tue 5/29/18 Tue 5/29/18 4
Gathering Team 15 days Wed 5/30/18 Tue 6/19/18 5
Develop 1 day Wed 6/20/18 Wed 6/20/18 6
Conducting meeting 10 days Thu 6/21/18 Wed 7/4/18 5,7
Scope of project 5 days Thu 7/5/18 Wed 7/11/18 8
Collection of data 10 days Thu 7/12/18 Wed 7/25/18 9
WBS structuring 10 days Thu 7/26/18 Wed 8/8/18 10
Planning of budget 14 days Thu 8/9/18 Tue 8/28/18 11
Implement 1 day Wed 8/29/18 Wed 8/29/18 12
Assuring quality 20 days Thu 8/30/18 Wed 9/26/18 13
Training of team 10 days Thu 9/27/18 Wed 10/10/18 14
Evaluate 1 day Thu 10/11/18 Thu 10/11/18 15
Change control integration 21 days Fri 10/12/18 Fri 11/9/18 16
Monitoring and control of
project 10 days Mon 11/12/18 Fri 11/23/18 17
Checking of quality 15 days Mon 11/26/18 Fri 12/14/18 18
Closure 1 day Mon 12/17/18 Mon 12/17/18 19

Evaluation of project 15 days Tue 12/18/18 Mon 1/7/19 20
Areas of modification 10 days Tue 1/8/19 Mon 1/21/19 21
Cost : Cost is the most essential element which is involved in all elements weather it is
resources, operational costs etc. Budget manage all activities and keep tracking about all things.
Present project will be taking approx £450. Globalisation taking huge cost of developing and
effective outcome goals and services.
Scope : Scope defines every thing about the research project. Such as possible impacts,
outcomes, limitations. Scope will help to make the process more productively run. The main
scope of the project is to analyse the importance and impact of globalisation on M&S. The scope

of globalisation is very wide in order to enhance the productivity level of different functional
departments.
Risk : Risk is uncertain it can happened anytime or any place. The main concern is that
how it will be fix if it does happen (Usman, Soomro and Brohi, 2014). such as globalisation
involved high of changing FDI rates, instability of the market etc.
Quality : Quality must be involved which helps to remove the possibilities of project
failures. Globalisation process can help to keep the better advancement and effective working
targets and better outcomes growth.
Time : Every project has some starting and ending date which shows the project value
and chances to win. Globalisation is the big concept researcher takes time to analyse the external
international market in order to meet out the project aims.
Communication : Communication is very necessary to build-up between the members
who raise queries, new thoughts, etc. this makes the better goals and services in order to meet out
the project goals (Epstein, 2018). Globalisation enhance the scope of communication by huge
operational sources and goals.
Resources : Resources is very necessary to develop the better result outcomes.
Moreover, it will present the act and many new goals to take the better task presented. Present
study will be using data, information, tools and techniques to present the data etc. Globalisation
having huge variety of resources that helps company to improve its own performance level.
P3 Work break down Structure and Gantt Chart

Work breakdown
LO 2
P4 Small scale research by applying qualitative and quantitative research methods.
Research approach : Research approach is the element which express or define the need
of the learning. It express more about the research topic which express some effective outcomes.
There are two kinds of research approach deductive and inductive research approach (Taylor,
Bogdan and DeVault, 2015). Inductive approach method generally starts to make observations
based on theories and the end of the research process. On the other hand, deductive approach
basically developing a hypothesis on existing theories. Present study will be taking Inductive
research approach style in order to explore the research options to explore the better relationship
management goals.
Data Collection : Data Collection is the most essential element of the research which
collects data and different information to analyse the study into more deeper manner. Researcher

collects data from two different sources or methods of data collection primary and secondary
data collection
Primary data has been selected or analysed by two different techniques quantitative and
qualitative. Quantitative data collection method are based on numerical way, which is based on
closed ended questions (Mackey and Gass, 2015). This involves digits and mathematical term to
calculate the accuracy level of response. Some of the methods of quantitative method are mean,
mode, median etc. contrary, qualitative method is totally based on thematic manner form which
presents goals and services.
Secondary data collection method is simple and flexible which has been collected from
existing studies by different researchers from journals, books, online portals etc. This will help to
discover the new learning goals and managing developing results and goals. Present study will
be based on primary research with the help of questionnaire survey tool.
Data Analysis : Data analysis is the best way to interpret the data into best possible
action plan. Data analysis have two methods qualitative and quantitative data analysis tool that
interpret the data into best effective way (Shenkar, Luo, and Chi, 2014). In this process
researcher analysis the data which involves critical analysis interpretation of figures and numbers
that attempts to find rationale behaviour and main findings. On the other hand, quantitative data
analysis is the method or process that defines the better outcomes and make the effective
justification goals and needs. Quantitative method of data analysis is quite complex as compare
to others. Present study will be uses qualitative data analysis method.
Sampling : Sampling is the method or process to select the number of respondents
which going to express better way of research process. It is the specific principle that is used to
select members from the huge number of population. There are two types of method of sampling
probability that is provide opportunity to everyone to get participate in the research (Bratton,
and Gold, 2017) to conduct study. Present study will taking simple random sampling under
which they have taken 20 employees of M&S to get their primary research data.
Ethical consideration : It is the another specific concern of the research that contains
better goals and services. It helps to define the better study and also helps to full fill the better
objective goals.
Questionnaire
Name:

Occupation
1 Does globalisation has exaggerated the opportunities for trade and investment in M&S ?
 Yes
 No
2. Does Globalisation has increased the Marks & Spencer market potential ?
 Yes
 No
 Don't Know
3. Market have become unstable or uncertain due to globalisation ?
 Yes
 No
4. Does Globalisation has caused unpredictable changes in consumer purchasing patterns ?
 Likely
 Not likely
 Don't know
5. Does it creates any change in the behaviour of working environment at M&S ?
 Yes
 No
6. At what percentage M&S conduct business internationally ?
 1-25%
 26-50%
 51-75%
7. To what level has the global recession affected M&S functions and activities ?
 Highly
 Lower
 Moderate

LO 3
P5 Analysing the data analysis with different techniques
Theme 1: Globalization has exaggerated the opportunities for trade and investment in M&S
1 Does globalization has exaggerated the opportunities for trade and investment in
M&S ?
Frequenc
y
Yes 15
No 5
Interpretation: On the basis of above table and graph, it has been found out by the researcher that
globalisation has rapidly increasing the opportunity to introduce the better technology and
cultural changes. As per the 20 respondents, 15 of them were stated yes, globalisation is the tool
which improvised the possibilities of foreign trade investment. Through company can easily sell
or buy products from other countries. Besides, 5 of them were stated wrong and said no this
process create risk factors in trading because of uncertainties in exchange rates. Majorly it has
been given concluded that, many of the researchers suggested positive result outcomes.
Theme 2: Globalization has increased the Marks & Spencer market potential
2. Does Globalization has increased the Marks & Spencer market potential ? Frequency
Yes 13
Yes No
0
2
4
6
8
10
12
14
16 15
5
Column B

No 5
Don't Know 2
Interpretation : As per this interpretation or survey question asked by respondents. That does
globalisation increases the company marketing potential. As per the 13 employees were said yes,
it is very useful for marketing to promote the product services at global level. Besides, 5 of them
were stated that no it only creates high competition and challenges for marketing the products.
Market involves high competition and conflicts between different rivalries. It contains the better
form or results to get the better advancement channel performance. Rest of the respondents were
no idea and no clue to give any suggestions. It has been concluded that, market get influenced by
international business in positive manner. It given positive impact on the business growth.
Theme 3: Unstable or uncertain market due to globalization
3. Market have become unstable or uncertain due to globalization ? Frequency
Yes 15
No 5
Yes
No
Don't Know
0 2 4 6 8 10 12 14
13
5
2
Column B

Interpretation : According to this above table, it seems that large number of respondents were
give positive views on the not that yes international market is uncertain and risky. Due to which
company sometimes fails to reach out their objectives and goals as well. 15 number of
employees stated yes and rest of the respondents were stated that if company makes efficient
strategies they can beat with uncertainties. It has been cleared that, in order to reduce
uncertainties and challenges company needs to adopt some productive strategies ideas and tools
to keep the business level stable and profitable.
Theme 4: Globalization has caused unpredictable changes in consumer purchasing patterns.
4. Does Globalization has caused unpredictable changes in consumer purchasing
patterns ? Frequency
Likely 13
Not likely 3
Don't know 4
15
5
Yes
No

Interpretation : As per this interpretation process and goals, In order to see that globalisation has
created unpredictable changes in consumer purchasing patterns due to huge number of variety of
products or services. Overall, As per the respondents 13 they were said yes this statements is
likely true and proved that international business can affect the better challenging growth in
order to meet out the customer attraction. Besides, 3 members are suggested that no globalisation
has caused unpredictable changes in light manner. Rest of the 4 members were don't know.
Theme 5: Change in the behaviour of working environment at M&S
5. Does Globalisation creates any change in the behaviour of working
environment at M&S ? Frequency
Yes 17
No 3
13
3
4
Likely
Not likely
Don't know
17
3
Yes
No

Interpretation : As per this interpretation it has been observed from respondents that large
number of employees said yes this international business creates changes in the behaviour of
working. Because of new innovations, technologies through employee learned a lot. On the other
side, 3 members are not agreed and goes against that it makes conflicts miss communication
between employees. Due to which employees affect the business working environment. It affects
the low performing level and reduce the ineffective process goals. Overall, this affect the
business and managing low performing level. Moreover, it has been seen that yes globalisation
changes or create new opportunity for learning and managing development growth.
Theme 6: Percentage M&S conduct business internationally
6. At what percentage M&S conduct business internationally ? Frequency
1-25% 10
26-50% 7
51-75% 3
Interpretation : As per the analysation process from the above section and study, it has been
concluded that, when researcher asked question that how much company operate its business
internationally, on this note. 10 were suggested company lightly operate business 1-25% from
websites. Besides, 7 of them were suggested that M&S operate international business 26-50% by
10
7
3
1-25%
26-50%
51-75%

online or some social media sites. Only three of the respondents were stated that M&S operate
international business 51-75% by opening new outlets and stores in different cities or countries.
Theme 7: level has the global recession affected M&S functions and activities
7. To what level has the global recession affected M&S functions and activities ? Frequency
Highly 14
Lower 3
Moderate 3
Interpretation : As per this above table and graph it has been concluded and analysed that large
number of respondents were suggested that company highly affected by the recession of
globalisation and M&S functions activities. On the other hand, 3 of the members were stated that
recession less affected to the operation activities of the company as compare to others. Only rest
of the 3 respondents were give moderate results about the impact of recession on the
globalisation process. It has been concluded that, yes recession affect the M&S company by
differencing models and with some different manner (Vellas, 2016). Besides, non probability
sampling is the method that selects some set of group of members).
Highly Lower Moderate
0
2
4
6
8
10
12
14
16
14
3 3
Column B

P6 Recommendation & findings
Throughout this whole presentation and goals, it has been found out that impact of
globalisation transformation (Hirst, Thompson and Bromley, 2015). This transformation can
reduce the company shipping cost, technological improvements, trade liberalisation etc.
globalisation is the wide concept that every country adopts for better improvements and trade
liberalisation. So that, present study has exactly based on this opportunity. Present study
presented the finding of employees and their reviews on M&S regarding globalisation (Hair Jr
and et.al., 2015). Maximum findings give favourable reviews which means globalisation actually
been very much necessary for new change. Study has been taken some different research
methods primary and secondary data goals and techniques which influence research outcomes
and growth. Study presented the background and more information about the new developing
though process of globalisation. It will more and less effective in order to meet out the future
sustainability growth and targets. Study concluded impacts and importance of international
market which introducing so many opportunities for company as well as people. Variety of
product and services, variety of technologies, talented employees skills, High competition market
etc (Hair Jr, and et.al., 2015).
Recommendation
M&S can invest on foreign direct investments to get more benefits internationally (Wirtz,
and et.al., 2016). By adoption globalisation company can also take benefits of technology
innovation for better economic development. Besides, globalisation can also empowers
multinationals to realise to promote services or products at more wider manner. Besides, it gives
better way to promote itself into new countries (Globalisation. 2018). M&S can also get new
opportunity to invent some more information and level in order to satisfy the needs and goals in
order to meet out the national consumer needs and wants. International business can promote the
new ideas and goals in order to maintaining the better advanced technological development.
Company needs to encourage employees to adopt change and new innovative environment to
cope up with the results and goals (Wheelen and et.al., 2017). overall, company needs to more
focused on different research topics in order to meet out the result outcomes and growth. Beside,
also may help to take research process in more appropriate manner.

LO 4
P7 Reflective
Throughout this whole study and process, my experiences was very good as being the
part of the research team. I have learned so many new research knowledge and skills to collect
data. That will be much great full for my future objectives. It will be more challenging for me
during taking survey, I have faced some challenges while collecting information. Through I
analysed and identify my own weaknesses and strength. Overall, research helped to learn more
about the impact of globalisation (Cavusgil and et.al., 2014.). I have applied some very good
tools and techniques or some new research methods that will be more helpful and effective for
me to accomplish my future career goals. I have gone through my weaknesses and determine
what I actually needs to performed to get out my weaknesses. Overall, I need to improve my
time management skills and also required to take some classes on conflict management skills as
well.
Present research will help to identify the importance of globalisation on the business
activities or functions.
CONCLUSION
On the basis of above report it has been found out that, globalisation is the big
opportunity for M&S that helps company to reach at international level. It provides different
kinds of other benefits to the company in terms of brand popularity, international growth in the
market, huge profit, advanced technology etc. on the other hand, study also analysed some
conflicts and issues faced by company due to entrants of new companies into the international
market. Overall, study conduct a research and also using some different research techniques
qualitative and quantitative technique to collect the data. However, study also conducted
questionnaire survey with 20 employees of the company to analyse the actual importance and
impacts of globalisation on business function. Besides, study also taken the different use of
primary and secondary research in order to meet out the research aims and objectives.
Overall report will looked up on the topic of globalisation that helps company to take its
market positioning into more upper level.