Benefits and Challenges of Globalization in the Retail Sector: A Study on Morrison

TO INVESTIGATE THE BENEFITS
AND CHALLENGES RELATED
WITH GLOBALIZATION IN THE
CONTEXT OF RETAIL SECTOR: A
STUDY ON MORRISON

TABLE OF CONTENT
 Subject Area
 Research aims and objectives
 Research Questions
 Formulation of research aim, objectives and questions
 Evaluation of the benefits of using different sources of information
while doing academic writing
 Importance of avoiding plagiarism and academic misconduct
 Research Methodology
 Different methods of collecting and analysing data
 Challenges likely to face in research
 Reflection on learning techniques in order to complete research
project

SUBJECT AREA
 Globalisation refers towards the addition of the firms, people,
different nations as well as government in order to devote and do
business within the global market area. Globalization is a
phenomenon which helps to enhance the technological changes,
trade, resources and inter connection among various different
countries economy. Companies decide to go for globalized activities
in order to increase their market share, enhance profit margins and
in order to take advantages of economies of scale.
 However, there are various external factors which includes political,
environmental, social, economic, legal and technological, etc.
affects the business drastically.

CONTD.
 The present research report is based on the Morrison’s company
which is a retail supermarket offers various kind of products
including food, drinks, home appliances and many more according
to the desires of the consumers in most effective way. The study will
include the concept of globalization, its advantages along with
various challenges that have been faced by the Morrison during
involvement of globalized activities within their working strategies.
Furthermore, the study will also describe various recommendations
to the company which help them to achieve their business objectives
as well as future goals.