Business Opportunity Report for Go Fresh: Introducing Organic Fruits and Vegetables in UK Market

This report discusses the business opportunity of introducing organic fruits and vegetables in the UK market with the name Go Fresh. It includes the target market, product and service description, business model canvas, and personal reflection on skills developed. The report highlights the demand for organic food items due to the Covid-19 pandemic and the challenges in the supply chain of food items. The target market is people between the age group of 18 to 40 years who are health-conscious and prefer organic food items. The report also includes the results of primary and secondary research conducted to understand the market demand. The business model canvas includes key partnerships, activities, value proposition, customer relationship, customer segment, key resources, channels, revenue stream, and cost structure.

BUSINESS
OPPORTUNITY
REPORT

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
1. The requirement meet by the business....................................................................................1
2. Target market of the business.................................................................................................2
3. Description of products and services along with explaining the success factor of them .......2
4. A business Model Canvas.......................................................................................................6
5. Detail notes that accomplish the business model canvas........................................................8
6. Reflection over the skills developed and their application into future career terms...............9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11
APPENDIX....................................................................................................................................13

INTRODUCTION
Business opportunity in simple terms includes the selling and lease of product, service or
any other equipment that will enable the purchaser or licensee to start any new business with an
innovative or advanced idea. Without this specific concept, no business can become successful
in complete manner (Fidlerová and et.al., 2022). The major purpose of having this opportunity is
to serve basis for any action that provide outcome in terms of profit and business expansion.
This report is based upon the new business idea which is related to introducing organic fruits and
vegetables among the market of UK with the name as “Go Fresh”. Apart from this, the study
will also highlight various aspects related to illustrating target market, description of goods and
services offered, business model canvas along with personal views over the generation of certain
skills and that might assist in future career enhancements.
MAIN BODY
1. The requirement meet by the business
The unprecedented critical situation of Covid-19 arises the requirement of organic food
items among the United Kingdom as the people are more health conscious after getting affected
from such drastic pandemic situation. Moreover, during that specific point of time the immense
challenges related to supply chain of food items arises the demand of providing organic food
items enables the individuals to start their business more into this field. This specific business
has the capability to meet the crisis situation that has been arises due to pandemic as well as in
order to fulfil the desires of people as they are turning highly towards the organic products for
the assurance of transparency, quality and integrity (Adler and Dewi, 2019). The organic food
item has been produced without the usage of chemicals which involves fertilizers and pesticides.
Such products are extremely important for the society or the public because it reduces the public
health risks farming workers, their families as well as consumers with the help of minimizing the
exposure towards the toxic and persistent chemicals over the farm within the food products.
The organic food products consists of artificial preservatives thus, it will help the
customers to get more tasty and refreshing version of the fruits and vegetables which also helps
in order to enhance their health (Byrd and Hughes, 2018). Through this, the company will able
to meet the requirements of the people living among the society of UK.
1

2. Target market of the business
Globally the concerns regarding the quality of the food products that are being consumed
by each individual among the society highly generates the demand for organic fruits and
vegetables. Organic food product is the major thing that assist into elimination of most of the
concerns that consumers have. Thus, the Go Fresh company target the people of UK as the
markets of United Kingdom expect more organic food producers to grow and expand their
products into the market space. Desire of organic food items are keeps on increasing as the
society people are becoming more aware about the things they consume. Thus, in order to ditch
the requirements of fast food items and replace it with healthy food options, the company target
the people who are between the age group of 18 to 40 years as they are the people who set their
priorities and desires into more structured manner. They understand the latest trend related to
fashion, music and thus definitely about the food items as well (Kundra, 2020). In context of
demographic manner, the company starting their business among the UK and currently they
offer online and offline services within the UK only.
Recently, it has been evaluated that it has become the norm to eat healthy specially after
the introduction of Covid situation. Thus, the people require organic and natural food items in
order to consume better. Moreover, the company also target high profile people as they are the
ones who are not at all afraid to pay the price for organic food items as they are generally quite
expensive in nature rather than normal fruits and vegetables. This is the premium group
customers and select quality over quantity (Trading, 2018). With this, they are the ones who do
mouth publicity of the company as well as promote the brand over other social media channels.
3. Description of products and services along with explaining the success factor of them
The products and services that has been provided by the “Go Fresh” company is consists
of organic food products such as fruits and vegetable which has been offered to the customers of
UK with the help of both online as well as offline mode of selling. In order to do so there are
certain research had been conducted which highlights the requirement of introducing organic
food item among the community of United Kingdom (Ujang and et.al., 2019). For market
research, the primary and secondary both method had been adopted which showed certain results
according to which the business had been started and on the basis of that it has been identified
that the business will become successful as t is highly in demand as per current scenario.
2

Primary research
In order to conduct primary research before starting the business, a questionnaire had
been prepared to make survey among the public in order to identify the requirement and demand
of such kind of products and services into the market place. The questionnaire was distributed
among 30 randomly selected customers at different fruit and vegetable market area places. The
questionnaire includes certain questions which has been explained below:
1.
Where do you usually shop the fruits and
vegetables?
Outcome
Speciality food shops 7
Corporate food store 5
Locally owned food store 10
Online food stores 8
Total 30
Interpretation: From the above pie chart, it has been identified that maximum number of
customers such as 33% go for local shops in order to purchase their food items and the second
largest is the option of online shopping which got 27% of votes.
3
23%
17%
33%
27% Speciality food
shops
Corporate food
store
Locally owned
food store
Online food
stores

2.
Which factor for you which affects your
purchase decision regarding organic food
products?
Outcome
Lower price of organic food 8
More knowledge about organic food 5
Wider product selection 12
Credible quality standards 5
Total 30
Interpretation: From the above representation, it has been identified that maximum number of
respondents i.e. 40% of people voted for the factor such as wider product selection options for
the organic products.
3.
Till what extent do you think that the
information published about organic food
Outcome
4
27%
17% 40%
17% Lower price of organic
food
More knowledge
about organic food
Wider product
selection
Credible quality
standards

products are true?
Completely false 1
Quite false 5
Not sure 2
Very true 22
Total 30
Interpretation: From the represented pictorial representation, it has been evaluated that 73% of
respondents do share their vote in the favour that the information provided to them or published
about the organic food items are true in nature whereas there are few who do not agree with the
same.
4.
Which of the following statement you are
most agree with?
Outcome
Will only purchase organic products if they are
cheaper than conventional products.
6
Will buy if they are more or less of the same
price as conventional.
5
Will definitely buy organic fruits and 12
5
3%
17%
7%
73%
Completely false
Quite false
Not sure
Very true

vegetables even if they are slightly more
expensive than conventional.
Will purchase organic items even if they are
significantly more expensive in nature.
7
Total 30
Interpretation: From the above pie chart, it has been identified that majority number of
respondents i.e. 40% of the total states that they will definitely purchase organic fruits and
vegetables even if they are slightly more expensive than conventional.
Secondary research
In order to collect the data with the help of secondary research, various previously
published articles and journals has been selected which provides the information regarding the
demand of organic food items among the community of the UK. As per the views of Erzurumlu,
Canakoglu and Erzurumlu, (2018), the demand of organic food items has now increasing among
the UK as the people are more aware and conscious about their health related issues. Moreover,
6
20%
17%
40%
23% Will only purchase organic
products if they are cheaper
than conventional products.
Will buy if they are more or
less of the same price as
conventional.
Will definitely buy organic
fruits and vegetables even if
they are slightly more
expensive than conventional.
Will purchase organic items
even if they are significantly
more expensive in nature.

irrespective of the slightly higher prices, they are likely to purchase the item and interested to
pay for the same.
4. A business Model Canvas
A business model canvas is a kind of tool of model where it helps the business to grow at
definite position. It breaks the business areas into different segments where it supports the
business people to understand its functions in appropriate manner and can be able to perform
well in their business level. The present report has considered a new business venture named
“Go fresh” which will deliver the organic fruits and vegetables to their potential and target
consumers (Ferranti and Jaluzot, 2020). However, it is important for the new venture business to
learn and understand the effectiveness of the business model canvas which can help the business
to be performed in definite manner. The Canvas model has seven main components which are
described below in detailed manner in regard with selected business venture.
Key Partnership: The term key partner is specifying its meaning directly where it is showeing
the partnership value and aspects if the business have, whereas the new business venture Go
fresh has delivering the organic fruits and vegetables where this business is a start-up and does
not have any key partners as it is focusing on the needs of the people where they are demanding
the organic stuff. The business has the internal stakeholder support or key partners where they
are putting the efforts to enhance the business growth.
Key Activities: The main function of any business is to well plan the structure and business
areas so that the business can be able to move forward at specific direction. The new venture or
a business of delivering the organic fruits and vegetables it has required to create a well structure
plan and designing of the ideologies to implement it in the action where it can make the
company to grow and develop successfully. A proper planning can help out the business to grow
and increase their sale in the market position.
Value Proposition: This factor is describing the needs and requirements and even desires of the
consumers where the Go fresh business has to keep their focus on fulfilling the needs and desires
of them and has established the business of organic fruits and vegetables which suit the
consumer demands in definite manner (Kunsiripunyo and Sathirakul, 2021). The company has
planned to provide a service in regards to logistics and ideologies in the set budget and can
deliver the items effectively. Also, the organisation will provide the feedback system to the
7

consumers where they can be able to express their views and can guide the new venture business
to grow more efficiently.
Customer relationship: Customer is the one of main part and key driver of any business where
it helps the business to grow and develop successfully. The relationship with the consumers
should be quite good and familiar which will allow the business of organic fruit and vegetables
to increase up their sales and can develop definitely (Nguyen, Christopher and Nguyen, 2022). A
good connection between the business person and customer will also allow the consumer to
become the regular consumer of the business and can promote the business and organic fruits
and vegetable products to other people by mouth advertising which will increase up the sale.
Customer Segment: Customer segmentation has been done to focus on the particular target
group which can help the new venture business to grow definitely. The present customer
segment or target market has been considered and mainly focuses on geographical areas where it
can help to obtain the effective results. Different destination and location will enable the
business growth and increase level of organic fruits and vegetables.
Key Resources: To conduct a business there are various kinds of resources is required where for
the organic fruits and vegetables business requires financial resources, land, farming equipments
and such more. It is important for the organic fruits and vegetable where the people can be able
to get the pure food materials in their daily lifestyle (Uvarova, Atstaja and Vitola, 2019).
Channels: Marketing is another key factor which is required to be done for the better promotion
and selling. There are many and different channels from where the business can promote and do
the marketing of their products and services. The new business venture Go Fresh also can
promote their business through different channels like social media, television, and radio and
also by making its own business website.
Revenue Stream: In today world, there are many and different platforms where the people can
be able to pay the amount with different sources where the business has to implement and allow
them to transact the amount through various sources.
Cost structure: The finance and budgeting is the main area to be focus on where the new
venture can face the risk in financial areas which can affect the business.
8

5. Detail notes that accomplish the business model canvas
A business canvas model is very helpful and beneficial for the existing and new venture
business areas and helps to grow and develop successfully. It is the perfect tool to launch a
business with the help if business canvas model which will allow them to obtain the profit and
innovation in the market. It can help the Go Fresh business to make a proper planning and
designing of the business areas which includes the different business functions and enable to
adopt the effective results and outcome (Mohammad and AbouElezz, 2020). The target needs is
also can recognised where it reduces the risk of failure in product and particular market and can
increase up the knowledge of the market field. It focuses on the all the important functions of
business as target market, customer relationship, financial areas, partners, activity, resources,
revenue stream, marketing strategy where these all are the important and significant components
of conducting and performing a business at successful level. Using the business canvas model by
the Go Fresh business can enable them to obtain the profitability and can increase up their sales
at definite level.
6. Reflection over the skills developed and their application into future career terms
With the help of starting business and doing work within the specific project which is
based upon the introduction of organic food products and services, I was able to learn a lot of
things as well as skills which will definitely help me into enhancing my future career terms. At
the time of introducing this project, I was able to learn about the ways in which the market
research has been done before starting any new business. During the whole business assignment,
I got to know about my various strengths and weaknesses which helps me into this or sometimes
even acted as an obstacle for me while completing the project. Initially, I was having issues in
order to interpret something in front of others as I was of conservative nature from the very
beginning of my academics. But while doing this task, I was able to enhance my interpretation
abilities along with increase level of my presentation skills.
While doing the market research, I was highly able to open up myself and got great
experience regarding the same. My this ability will definitely assist me in my future career
enhancement as it is the basic and foremost quality which has been required among an
individual especially within the person who is accountable to complete business requirements as
per the customer needs and market desires. Moreover, I was able improve my time management
9

abilities as I was always had anxiety issues because somehow I was unable to manage multiple
tasks according to the time duration provided to me. But from the very first time, I greatly able
to complete my projection within stipulated time frame because this project helped me to
generate a level of understanding within me regarding improvement into my time management
abilities. Apart from above mentioned two skills, I was also able to improve my management
abilities as within this projection, I handle a group of huge amount of people. All such
improvements into by skills will help me to become a great leader and establish my business at
diversified locations into most successful manner.
CONCLUSION
From the above report, it has been concluded that in order to get any business
opportunity, appropriate market research will definitely help an individual to start their own
business after analysing the requirements in detailed manner. Moreover, examination also help
to enhance various abilities among individuals.
10

REFERENCES
Books and Journals
Adler, J. and Dewi, S.C., 2019, November. Web-Based Business Opportunity. In IOP
Conference Series: Materials Science and Engineering (Vol. 662, No. 2, p. 022006).
IOP Publishing.
Byrd, M.Y. and Hughes, C., 2018. A paradigm shift for diversity management: From promoting
business opportunity to optimizing lived career work experiences. In Business
education and ethics: Concepts, methodologies, tools, and applications (pp. 1233-
1259). IGI Global.
Erzurumlu, S., Canakoglu, E. and Erzurumlu, Y., 2018, July. Data-Driven Entrepreneurship: A
Data Analysis Approach to Business Opportunity Evaluation. In Academy of
Management Proceedings (Vol. 2018, No. 1, p. 11500). Briarcliff Manor, NY 10510:
Academy of Management.
Ferranti, E.J. and Jaluzot, A., 2020. Using the Business Model Canvas to increase the impact of
green infrastructure valuation tools. Urban Forestry & Urban Greening. 54, p.126776.
Fidlerová, H. and et.al., 2022. Sustainable Entrepreneurship for Business Opportunity
Recognition: Analysis of an Awareness Questionnaire among Organisations. Energies
2022, 15, 849.
Kundra, S., 2020. Report submission: Business opportunity and selecting the right KPI's.
Kunsiripunyo, W. and Sathirakul, N., 2021, May. Application of Community Enterprise for
Sustainable Supply Chain: Case Study of Coffee Enterprise in Nan Province, Thailand.
In 2021 6th International Conference on Business and Industrial Research. (ICBIR) (pp.
15-20). IEEE.
Mohammad, A.A. and AbouElezz, M., 2020. A Holistic Model for Sustainable Restaurant
Operations using the Business Model Canvas Approach. Journal of Association of Arab
Universities for Tourism and Hospitality. 19(3), pp.207-227.
Nguyen, T.T.T., Christopher, J.B. and Nguyen, T.H.G., 2022. A Comparative Research on
Communities of Practice, University Knowledge Exchange and Business Model
Changes between the United Kingdom and Vietnamese Agri-tech Start-ups. VNU
Journal of Science: Economics and Business. 38(2).
Trading, N.F., 2018. Business opportunity advertisements.
11

Ujang, S.L. and et.al., 2019. Fundamentals of Entrepreneurship (ENT300): Business
Opportunity-Qushantek Makeover Service.
Uvarova, I., Atstaja, D. and Vitola, A., 2019, May. Circular Economy Driven Innovations
Within Business Models of Rural SMEs. In SOCIETY. INTEGRATION.
EDUCATION. Proceedings of the International Scientific Conference. (Vol. 6, pp. 520-
530).
12

APPENDIX
Questionnaire
Name: ...........
Age: ….........
Occupation: …........
1. Where do you usually shop the fruits and vegetables?
 Speciality food shops
 Corporate food store
 Locally owned food store
 Online food stores
2. Which factor for you which affects your purchase decision regarding organic food
products?
 Lower price of organic food
 More knowledge about organic food
 Wider product selection
 Credible quality standards
3. Till what extent do you think that the information published about organic food products
are true?
 Completely false
 Quite false
 Not sure
 Very true
4. Which of the following statement you are most agree with?
 Will only purchase organic products is they are cheaper than conventional products.
 Will buy if they are more or less of the same price as conventional.
 Will definitely buy organic fruits and vegetables even if they are slightly more expensive
than conventional.
 Will purchase organic items even if they are significantly more expensive in nature.
13