Enterprise Creation and Consulting: Market Analysis, Persona Description, and Solution Design

Enterprise Creation and
Consulting

Table of Contents
INTRODUCTION...........................................................................................................................1
Section 1: Problem and opportunity ...............................................................................................1
Market Analysis...........................................................................................................................1
Macro Environment.....................................................................................................................2
Industry Analysis.........................................................................................................................3
Section 2: Personal and Pain Points.................................................................................................4
Persona Description ....................................................................................................................4
Research Methodology ...............................................................................................................4
Research Objective......................................................................................................................5
Pain Points ..................................................................................................................................5
Section 3: Solution Design and Testing...........................................................................................5
Value Proposition Canvas............................................................................................................5
Competitive Solution(s) Analysis................................................................................................6
Solution’s Specifications ............................................................................................................7
Test Marketing ............................................................................................................................7
Section 4: Business structure...........................................................................................................7
Business Model Canvas ..............................................................................................................7
Sharing Economy Models............................................................................................................9
Objective and Key Results ..........................................................................................................9
Gerber’s Organisational Strategy ..............................................................................................10
Asset Creation and Development ..............................................................................................11
CONCLUSION .............................................................................................................................11
REFERENCES .............................................................................................................................13

INTRODUCTION
Enterprise creation is one of important process which can be performed by entrepreneur
by introducing new ideas, technology, service and products (Acharya and Mishra, 2017).
Innovation is important for business as it provide various opportunity in market. It allow
business to differentiate their products and service from those of other market player and provide
competitive advantage to business. With innovation ad creativity in business, organisation can
attract new customers and also increase loyalty of existing customers in market. With adopting
of innovation, firm can reduce their cost and can adapt new trends in market which ensure long
term survival of enterprise in competitive world. This project report includes study of innovative
business ideas of Organic Food Truck which is providing health food made up of using organic
vegetable and fruits. This business proving healthy food due to increase demand of healthy food
in people form situation of Covid-19. This project report includes identification of marketing
opportunity for start up business, It assess marketing needs, competition and start up ideas to
define innovative business model in order to for a start up business. Additionally, it also includes
identification of proposal for strategy of market entry in UK.
Section 1: Problem and opportunity
Market Analysis
Market analysis refers to a qualitative as well as quantitative assessment which consider market
size in value and volume, customer segment, competition, consumer buying pattern, barrier to
entry and many more (Goh and Arenas, 2020). Objectives behind market analysis includes
understanding of market and to know whether market is large enough to get marketing growth.
Marketing analysis of Organic Food Truck in Hospitality and food sector are as follows:
Demographic and segmentation Organic Food Truck Business is adopting local approach
for developing business plan for their organisation.
Company is segmenting market on basis of geographic
segmenting as they are providing their service only in
London.
Target market Target market helps business to target specific group of
customers which helps to effectively serve to their
1

customers. Organic Food Truck business is targeting
youngsters to provide their products and service in market.
Market needs Due to Covid-19 situation, demand of health and organic
food has increased in different parts of world. Organic
Food Truck business is providing organic and healthy
food for their products and service to their customers.
Competition Competition in food and hospitality market is higher as
there are various competitors in market which providing
their products and service in market (Higuchi and
Yamanaka, 2017).
Barrier to Entry There is no barrier on entry of new firm in Hospitality and
food products. Organic Food Truck business face no
barrier in entry of market as any business can venter in
this market any time with less investment.
Regulation There are high regulation in hospitality and good sector.
Some of regulation which is to be followed by Organic
Food Truck needs includes food safety regulation, covid-
19 regulation, health and safety regulation.
Macro Environment
Macro environment includes those factors which are present outside business and create serious
impact on any business. For analysis of macro environment, PESTEL analysis is important in
order to identify impact of various factors which are present outside of business. These factors
includes legal, technological, economical, social, political and environmental.
Political factors: Political factors includes those factors which are concerned with interference
of government, trade barrier, political stability (Izod, 2018). Organic Food Truck, is one of
business which can be affected with political factors. Managers of business needs to consider all
rules and regulation related to Brexit impose by government of UK. They also needs to follow all
rules and regulation related to Covid-19 imposed by government.
Economical factors: Economical factors are those factors which can create impact over cost of
business. These factors includes economic growth, wages rate, interest rate, inflation rate and
2