Google Business Model Canvas

GOOGLE BUSINESS MODEL CANVAS
Google Business Model Canvas Report
Student’s name
Institution Affiliation(s)
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GOOGLE BUSINESS MODEL CANVAS
Table of Contents
Executive Summary.........................................................................................3
Business Model Canvas....................................................................................4
Customer Segment.......................................................................................4
Value proposition..........................................................................................4
Customer relationship...................................................................................4
Channel.........................................................................................................5
Revenue Streams..........................................................................................5
Key Resources..............................................................................................6
Key Activities................................................................................................6
Cost structure...............................................................................................7
Key Partnerships...........................................................................................7
Findings and Conclusions................................................................................8
References.......................................................................................................9
Appendix........................................................................................................10
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GOOGLE BUSINESS MODEL CANVAS
Executive Summary
The report presents the analysis of Google company business case based on
the nine elements of the business model canvas. SWOT analysis of each of
these nine elements will form the basis of the report as the report tries to
address the successes and failures that the company can use in future to
provide it with a competitive advantage in the market.
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GOOGLE BUSINESS MODEL CANVAS
Business Model Canvas
Customer Segment
Google Corporation provides a variety of services such as browsing,
advertising, and chatting. The selection is almost endless. Through the
notion of customer segments, a company can identify its favorable and more
likely customers who desire to utilize its services.
Strength: The Business Sector: Due to the magnificent features of AdWords,
Google has been able to help a lot of investors and companies to advertise
their products and attempted to deliver them to a large number of customers
(Ovans, 2015).
Weakness: From the nature of the company, it seems that Google corp.
does not put a lot of emphasis on users with disabilities even though they
can be a great source for Google to build trust and boost Google’s profit in
an indirect way.
Opportunity: creating products that support disabled people and the
children segment
Threat: Other internet services providers including Microsoft, Yahoo, and
IBM (Crotty, Kinney, & Farren, 2017).
Value proposition
Due to the multiple services that Google Corporation provides, the
company has attracted a huge number of users gradually.
Strength: Gmail and Google Plus play a tremendous role in grabbing users’
attention.
Weakness: Several segments of users have not been considered as those
with disabilities and children groups(Peric, Durkin, & Vitezic, 2017).
Opportunity: Google allows other developers to develop and maintain any
new application the company release. Thus they get paid for that.
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