Business Model Canvas Analysis of Google
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Added on 2021-04-21
Business Model Canvas Analysis of Google
Added on 2021-04-21
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Running head: BUSINESS MODEL CANVAS ANALYSIS OF GOOGLEBUSINESS MODEL CANVAS ANALYSIS OF GOOGLE Name of the Student Name of the University Author Note
BUSINESS MODEL CANVAS ANALYSIS OF GOOGLE1 Executive SummaryThe report is based on the analysis of the business strategy and the products and services thatare provided by Google. The organization is analysed based on the Business Model Canvasframework which is related to the nine building blocks of the business. The relationshipbetween the nine building blocks are analysed in detail. The critical success related factors ofthe business are also discussed in the report. The issues that are faced or will be faced byGoogle in the future are analysed. The report is concluded by providing recommendationsrelated to the improvement of the various areas related to the nine blocks of the businessmodel canvas.
BUSINESS MODEL CANVAS ANALYSIS OF GOOGLE2Table of ContentsDescription of the business............................................................................................3Business model canvas of Google..................................................................................4Key relationships between the nine building blocks......................................................5Critical success factors of Google..................................................................................7Risks related to the operations of Google......................................................................8Recommended changes in the business model..............................................................8References....................................................................................................................10
BUSINESS MODEL CANVAS ANALYSIS OF GOOGLE3Description of the businessGoogle is a multinational technology organization of American origin which mainlyspecialises in the internet related products and services. The services of the company include,technologies related to online advertising, software, hardware and cloud computing. Theorganization was founded in the year 1998 by Sergey Brin and Larry Page. The rapid growthof the organization has been driven with the help of various products including, core searchengine of the company (Google Search), services designed for the work related purposes(Google Doc, Slides and Sheets). The products include, Google Calendar, Google Drive,Google Duo, Google+, Google Maps, Google Translate, YouTube, Google Keep, GooglePhotos (Google., 2018). The growth of the organization had started from the year 1999 whenthe offices were moved to California. The organization has gone through changes andacquired many new companies during this phase. The revenues of the company alsoincreased in a stable manner from the year 2000. The search engine platform provided byGoogle had become dominant in the market and was able to acquire a huge position of theentire market within the year 2013. The business model canvas of Google will be analysed inthe report based on the nine building blocks of business (Beckett & Dalrymple, 2017). Business model canvas of Google Key PartnersVendors of softwareVendors of hardwareAdvertisersDevelopers of the apps Partners related to Key ActivitiesManaging the data centersMaximizing the network effectsR & D related to the development of new productsManaValue PropositionFree searchFree sitesFree appsFree collaborationsociallyFree monitoring of the sitesFree systems of Customer RelationshipsMass relationshipin an automated mannerDirect relationshipwith the corporate customersDedCustomer SegmentsCustomers related to search operationsApps customersSites customersCorporate customers
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