Google's Business Model Canvas and Critical Success Factors

Running Head: Business Report 1
Business Model Canvas

Business Report 2
Contents
Introduction......................................................................................................................................3
Business model: Nine building blocks............................................................................................3
Critical success factors....................................................................................................................6
Conclusion.......................................................................................................................................7

Business Report 3
Introduction
This report focuses on the business model of an organization and analyzes the success
factor of that organization in the market. The report describes nine building blocks of the
business model that are helpful for the company to achieve growth and success in the operating
market. For the discussion, Google Inc is selected. The company is the market leader in the
technology focusing basically on advertising and promotions. The company was founded in 1995
by Larry Page who created this search engine so that users can find any document and website
based on appropriate keywords (Mcleod, 2005). Google basically provides free services to its
users. Along with the service of search engine, users can also search for the books on Google
Book Search, news on Google News, maps on Google Maps and Videos on Google video i.e.
YouTube. Basically, Google changed the way of internet users to look and share the information.
Being most popular search engine in the world, couples of other services are responding to the
consumer’s needs (Faille, 2018).
Business model: Nine building blocks
In order to analyze the success strategy, it is important to understand the business model
of the company. The business model includes nine building blocks structure that are helpful in
achieving the business goals and objectives (Toor & Dhir, 2011). The business model of Google
is basically a presentation of business operations and services of the company. The business
model provides the understanding of various business operations of the company i.e. services,
and activities in order to generate more profit. The business model basically includes the
integration of strategy of the company, finance as well as organization (Dudin, 2015). The
business model canvas of Google is discussed below: