Google’s Organisational Culture

Running head: GOOGLE’S ORGANISATIONAL CULTURE
Google’s Organisational Culture
Name of the Student:
Name of the University:
Author note:

1GOOGLE’S ORGANISATIONAL CULTURE
Table of Contents
1. Company background and its environment............................................................................2
2. Introduction............................................................................................................................3
3. Different frameworks on organisational culture....................................................................4
3.1. Hofstede framework........................................................................................................4
3.2. Schein Framework..........................................................................................................6
4. Chosen framework to analyse the organisation.....................................................................7
5. Analysis of Google’s Culture (Schein Framework)...............................................................8
5.1. Artefacts..........................................................................................................................8
5.1.1. Norms.......................................................................................................................8
5.1.2. Symbols....................................................................................................................9
5.1.3. Languages................................................................................................................9
5.1.4. Taboos......................................................................................................................9
5.2. Espoused Values.............................................................................................................9
5.2.1. Effort........................................................................................................................9
5.2.1. Trust.......................................................................................................................10
5.2.3. Honesty..................................................................................................................10
5.2.4. Basis of rewards.....................................................................................................10
5.3. Basic assumption...........................................................................................................11
6. Conclusions..........................................................................................................................11
7. References:...........................................................................................................................12

2GOOGLE’S ORGANISATIONAL CULTURE
1. Company background and its environment
Google was founded by Larry Page and Sergey Brin in 1998. It was one of their
research projects at the time when they were completing their PhD degrees from the Stanford
University of California. Presently, it is regarded to be a significant multinational
corporations that develops and hosts the internet based services and products. With the same,
it is also considered to be the largest search engines in the entire world of technology and
internet (Strom, 2018). The company also provide several online software such as the
different types of networking tools like Google buzz and the G-mail software (Cadwalladr,
2016). Moreover, most recently, Google have introduced some very useful desktop
applications like the Google Talk, Picasa, and Google Chrome etc. These are of great use for
the people. The company is one among the most anticipated IPOs and in the year 2004, it
have raised more than 1.67 billion dollars. It is also to state that such a revenue is
significantly based on advertising revenue. With the same, according to the third quarter of
2018, the quarterly revenue of the company was equal to 33.6 billion US dollars.
The corporate culture and mission statement of Google depicts a very basic
philosophy and that is of- “one can make money without doing any evil”. With the same, it
also implies that “work should be challenging and the challenge should be fun”. These beliefs
dominated the entire life in the Google corporations It is also to note that, the official
statement of the company is “organise the world’s information and make it universally
accessible and useful”. It have many offices in diverse regions. Its offices are spread in
international borders including California, Michigan, New York, Washington DC, Asia-
Pacific, Oregon etc. Furthermore, it is also to note that this company have many openings in
the Engineering department, Operations, IT and Support department. The rapid expansion,
growth and development of Google have triggered a wide chain of many different products,
acquisitions and partnerships beyond the main search engine of the Google. Moreover,

3GOOGLE’S ORGANISATIONAL CULTURE
Google has a great work environment. It is increasingly energetic and fast (Brett, Pilcher&
Sell, 2017). Each and every employees of Google are dedicated towards their job role.
However, the dress code of the employees working in Google is casual but it retains and
attracts thousands of brightest minds in the field of technology industry.
2. Introduction
This paper would elaborate on providing a brief discussion regarding the innovative
organisational culture of one of the most notable companies in the world- Google Inc. It
would also present a thorough analysis of several practices, beliefs, values of the companies,
its working cultures, the several events and happenings in the organisation and the issues that
are faced by the company in regard to the organisational culture. Google highly encourages
an innovative culture within the working environment. It follow “work hard, play hard
atmosphere”. Furthermore, it applies the 8 principles of innovation. The organization
deliberately follows the Think 10x concept. Think 10x is at the core of the innovation
strategy of Google. According to Google, innovation takes truly when it tries for improving
something by about 10 times instead of just by 10%. The concept of Think10x is for Google
is a guiding inspiration for the Google engineers (Maynard, 2015). The company continues to
listen in very careful way to all the feedbacks of its users after each and every launches and
then it revise its services and products accordingly. This promotes innovation to take place in
the company. Furthermore, Google also believes on the fact that collaboration is of the
greatest importance. It is highly important for the purpose of innovation. With the same, it
also believes that innovation takes place when it share the details and information in open
manner with all the staffs and employees working in the company and if the company ensures
that there is transparency among every employee and departments within the organisation.