Behaviour and Characteristics of Leadership in Google and Ryanair
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Added on 2020-01-07
Behaviour and Characteristics of Leadership in Google and Ryanair
Added on 2020-01-07
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TABLE OF CONTENTSIntroduction......................................................................................................................................3Background of the study..............................................................................................................3Company Background.................................................................................................................3Rationale of the study..................................................................................................................4Aim..............................................................................................................................................5Main body of the Report..................................................................................................................5Implementation plan........................................................................................................................9CONCLUSION..............................................................................................................................13Reference.......................................................................................................................................15
Topic: “A comparative study on the behaviour and characteristics of leadership in Google andRyanair.”INTRODUCTIONBackground of the studyIn the present era, approaches and methods employed by the managerial level peopleplays crucial role in carrying out the operations of business in successful manner. However,every company is making valiant efforts to execute operations in reliable manner so that they canattain long term sustainability. In the current study, researcher focuses on comparing thebehaviour and characteristics of leadership in two different organisations operating in twodifferent sectors (Bass and Stogdill, 2010). Further, researcher undertakes secondary analysis tocarry out the entire course of study in which data is collected from different secondary sourcesregarding both the companies and accordingly evidence are presented. Lastly, with the help ofimplementation plan various aspects has been addressed on the basis of which recommendationis provided to enhance the performance of business and attain long term sustainability. Company BackgroundGoogle:Google Inc. is an American Multinational Technology Company which specializes ininternet related products and services and headquartered at Googleplex, Mountain View,California, US. The major operations of the firm consist of online advertising technologies,search engine, cloud computing and software (Goleman, Boyatzis and McKee, 2013). Companygenerates its maximum profits through the means of Adwords which is an online advertisingservice that focuses on placing advertising near the list of searches. However, it was founded bytwo of the greats: Larry page and Sergey Brin as a privately owned organisation in 1998. The main aim of Google is to accumulate the information from around the world andmake it universally accessible and useful. The growth of Google can be seen through the meansof their incorporation with chain of products, acquisition and partnerships beyond Google coresearch engines. Till the third quarter of 2015, company has around 59976 skilled employees withthe help of which it is generating the revenue of US$66.001 billion (Greem, 2015). It is asubsidiary and the leading company in its industry which consist of internet, computer software,telecommunications and equipment’s. The main purpose behind operating all around the globe is
that it helps in gathering wide range of information and make access for every individual in theuniverse. Ryanair:Ryanair Ltd is a low cost airline company headquartered in Swords, Dublin, Ireland.Airline Company has its primary operational bases at Dublin and London Stansted Airports. Itwas founded in 1985 by Christopher Ryan, Liam Lonergan and Tony Ryan. Further, companyhas grown form single aircraft family operations into one of the world’s leading airlines.However, in 2013 Ryanair Ltd was considered as the largest European airline by scheduledpassengers as well as was the busiest international airline by passenger numbers (Bolman andDeal, 2011). The main purpose of company’s existence is to offer first class punctuality, nearperfect baggage handling and innovative services at low cost prices. At present, Ryanair Ltd is considered as the largest European low fare airline or as thecompany like to call itself “Europe’s only ultra-low cost carrier. Looking at the presentfunctioning, the presence of Ryanair Ltd can be seen in 29 countries across Europe and NorthAfrica with 180 airports. Employing more than 9000 employees so that top level managementcan carry out its business operations in effective and efficient manner (Synder, 2015). However,the management of Ryanair Ltd believes that company’s operating costs is among the lowest ofany European scheduled passenger airline which is due to the fact that its employees are makinglots of efforts to satisfy varied expectations of customers in effective and efficient manner.Rationale of the studyIn the present study, researcher is focusing on comparing the management and leadershipbehaviour and characteristics of Google and Ryanair Ltd so that gaps between both the firms’strategic approaches can be identified and accordingly potential measures can be employed toenhance the functioning. Herein, researcher aims at identifying and evaluating the approachesindulged by the top level management of both firms as one is leading company in onlineadvertising and the other one is best airline with low cost fairs. But as compared the companiesto each other it can be said that Google is a successful company and Ryanair is struggling (Aakerand Joachimsthaler, 2012). Therefore, through the means of this study investigator illustrates themanagement and leadership approaches undertaken by Google as well as Ryanair so that gapscan be identified and accordingly future strategies can be stated. The main aim of researcherbehind conducting this study is that, it will enhance the knowledge and skills regarding
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