Google's Corporate Social Responsibility

This report provides an overview of Google's business, products, and functions in the marketplace, with a focus on its corporate social responsibility (CSR) efforts. The company has been ranked first in CSR by the Global CSR 100 RepTrak Data. The report discusses how Google's CSR efforts contribute to environmental stability and human well-being, as well as its ethical approach that impacts customer purchasing decisions.

CONTEXT OF BUSINESS

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK ..............................................................................................................................................1
Summary of enterprise................................................................................................................1
Google rank regard to CSR.........................................................................................................1
Corporate actions results in Google ranking...............................................................................2
Firm approach to CSR influence purchasing decisions..............................................................4
Business environment relate with CSR.......................................................................................5
CONCLUSION ...............................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
The present report is based on Google firm, it is an American international technology
organization that specialistic in internet related product and service. This report explain about its
business activities and functions in business world. It clarifies firm rank with regard of Corporate
Social Responsibility. It justifies corporate actions that resulted in Google ranking and explain its
approach to CSR that influence purchasing decisions of customers including specific reasons.
Furthermore, it reflects CSR relevant in current business environment.
TASK
Summary of enterprise
Google LLC is specialized in internet related products and services, which include cloud
computing, online advertising technologies, hardware and software, search engines. It is
considered one of the largest four technology organizations, alongside Apple, Amazon and
Facebook. Sergey Bin and Larry Page is the founder of organization which is founded in 1998,
they merged Google as private held company on 4 September (Duhigg, 2016). Its headquarter is
base in Mountain View California where they run business effectively and spread at global
market which make its reputation more than the other in internet industry. It provides services
designed for productivity and work, including Google Docs, Google slides, email, cloud storage,
social networking such as Google +, video chat and instant messaging, video sharing, google
photos as photo editing and organizing. They lead the development of Android mobile operative
system, Chromo OS, Google chrome web browser etc. company is moved rapidly into hardware,
it partnered with leading electronics business enterprises in production of its Nexus Device and
they released many hardware products including Google Home smart speaker, Google Pixel
smartphone and virtual reality headset. In the world Google.com website is visited the most and
several other services of company figure in top 100 most visits websites, including Blogger and
You Tube. These activities show its presence in international market more than another in world
because it makes searching easy for users.
Google rank regard to CSR
Corporate social responsibility is a management conception whereby organizations
integrate environmental and social concerns in its business interactions and operations with their
stakeholders. In other words, it is one of the best business approach that contributes in
development of economy by delivering economic and environmental benefits for customers,
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suppliers and other stakeholder. Google rank in CSR at leading position that score 71.9, they
manage or contribute services to attain strong corporate social responsibilities score in world.
Sundar Pichai CEO of Google company help elevate its business reputation for CSR, they
benefit form their performance in workplace category as they are the only firm who have strong
workplace score and lead in providing equal opportunities to workers in organization, they give
staff incentives and well being services which help to retain the best talented people with them
for longer. Google operate its business in environmentally sustainable term which has been core
value for them. They have been carbon neutral for over decade and purchase enough renewable
energy to match 100 percent of global consumption for operations (Dienes and Velte, 2016).
Firm CSR efforts are satisfactory and comprehensive, base on international expectations and
standards. Company work to make its data centres efficient in the world by building, operating
and designing each one to decrease efficient use of water, energy and materials, for improving
and developing environment performance even as demand of their products has risen.
Corporate actions results in Google ranking
Corporate activity is a program that are basically agreed upon by Google board of
directors and approved by its all the stakeholders. Workers are the second priority among
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Illustration 1: Google CSR Score
(Source: Global CSR 100 RepTrak Data, 2018)

company's stakeholder. They offer the best services and compensation benefits to its staff that
enhance workers interest in proper work. All members are interested in reward experience in
working for organization. For example, firm contribute in CSR development in which they gain
1 rank and highest score because they work for employee career development and perceived as
one of the best organizations to work for the same. Google CSR contribution address interests of
their staff members as stakeholder group through fun workplace design and competitive
compensation. Its compensation strategies include high wages and salaries and different benefits
and incentives such as health care facilities, flexible workflows and free meals. Company also
create fun workplace environment where staff exercise, enjoy ideas sharing and play game with
each other.
Its success and growth is based on ability of company's CSR efforts to satisfy demands of
customers, advertisers and other stakeholder group. All these are the main source of their
revenues, advertiser interested in getting good services such as online promotion campaigns.
Their corporate social responsibilities efforts refer the involvement of customers and advertisers
base on organization's popularity. In turn, this popularity maximize company profit margin and
market shares effectively. All their CSR attempt concentrated on providing useful services and
products to its clients that make them satisfy for purchasing while its also satisfy company
investors as well. Usefulness and effectiveness of their product make its business more popular
than now, profitable and widely used (Olivares, Bulos and Sombrito, 2016). Including Google
development and research strategies will be considered as section of its holistic approach to their
corporate social responsibilities.
Organization holistic CSR approach regard emphasis on following government laws
which impact company through regulations and policies. They deal with many local and national
authorities because they work business at global level. Government is one of its major
stakeholder that affect its functions and activities the most. Their all business actions are
complied with legislation requirements by follow its philosophy. Thus, their CSR rules and
policies satisfy interest of governments. Form beginning Google operating in environmental
sustainable ways which has been its core value. Its business has evolved manufacturing
electronics goods as continually expand efforts to improve individual products according to
environmental performance and try to decrease company impact on world around them.
Organization design Google Home Hub within following many key features that help to reduce
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their effect on environment including, Arsenic free glass, Mercury free LED backlit display, 98%
fiber and paper based packing, Brominated flame retardant free, power adapter with level VI
efficiency rating. Transportation of firm, production and recycling of electronics products create
GHS emissions that contribute to rise global temperatures. Enterprise planned Google Home
Hub to meet with global regulations that control harmful substances including, Europe RoHS
directive restrictions on mercury, lead, cadmium, polybrominated biphenyls and hexavalent
chromium packaging.
Since earlier days of business Google consistently concentrate on developing and
improving services that importantly improve lives of billions of people or economy while
operating its business in environmentally sustainable manner. They are maintaing carbon
neutrality, matching 100% of electricity consumption of international operations with renewable
purchases energy, leading industry in data center power and creating 11 million square feet of
LEED certified space for office. Organization believe in technology's potential to make positive
impact on world and its main goal is to remain place of unbelievable creativity and incredible
innovation that using by its technical expertise to control big problems. Company rank 71.9 score
in CSR because they contribute in development of economic well fare and other things that help
to reduce negative impact on environmental activities. Thus, to reduce power use, they strive to
build the world's most energy effective computing network through squeezing out of every watt
of electric power they consume.
Firm approach to CSR influence purchasing decisions
Google mission is to provide customers good experience and efficient satisfactory level
that impact on clients purchasing decision making process. By following the ethical approach in
CSR company understand their consumer needs and expectations towards their business services
and products. They provide its electronic goods such as Google Pixel mobile according to people
demands and requirements (Kiessling, Isaksson and Yasar, 2016). Company mission is to
manage the world's informations and create it useful and universally accessible. Thus, to
accomplish their mission and bring benefits of details 4 billion requires is use by firm to
resources ever more efficiently. The path of healthier and cleaner future begins with effective
decisions which they make each day. They believe that customer satisfaction is one of the best
advantage of business growth which make Google position in marketplace better or higher than
the others. Thus, to grab the attention of clients company are using ethical approach for that in
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which they offer products base on demand. It effects customer purchasing decision and increase
their interest of purchase more and more. Google are adding many tools in these products that
help people to measure planet's health, temperature of environment and weather update.
Organization manufacture tablet computers and smartphones including many features that garb
the attention of consumer and pull in towards buying which is very beneficial for company
growth and success rather than the another. They look towards future opportunities where they
have to beat competitors and make position in business world at higher stage. In modern world
people need high technology techniques or features in mobile phone and other gadgets that help
to give them all the information about the world as well as health related issues such as BP,
diabetic level etc. thus to achieve this opportunity Google include diabetic evaluation software in
their mobile's in which people can check the level of diabetes and take medicines for after that on
time. Google maps is one its best feature in their electronic products in which client find their
ways when they are travelling somewhere in country or going for some particular shop.
Customer want to explore the world through searching on internet and collect all the
details base on specific situations. Most of the workers are using internet for searching
information as per given tasks by organizations or leaders. They need to accomplish work on
appropriate time frame which is necessary for them. Thus, in these situations google tablets
performance effectively and resolve the problem of people. With the help to tablet customers get
all the informations about topics or things which they need to search.
Business environment relate with CSR
Corporate social responsibilities is huge term used to describe organization efforts to
improve economy or society in some way. In business environment each and every firms are
using CSR in its functions and activities which is beneficial for them as well as stakeholders.
These efforts range from give money to non profits to implementing environmentally friendly
strategies or policies in workplace. It is very important for nonprofits, companies and workers
alike. By applying CSR in business actions organizations build good relationship with its
customers in that make enterprise successful in marketplace. Having social responsibility policy
affect purchasing decisions of clients that increase profitability more than now. Firms building
positive connections with clients and societies that help to lead them for increasing sales and
gaining profits. Businesses that adopt CSR garb competitive advantages and also increase high
line and their brand name. They are creating health and creative work environment in which
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people will share their thoughts and ideas to each other. Firms giving the best career
opportunities to workers in workplace and also give them equal opportunity for growth.
Businesses try to make friendly environment around working areas that help to motivate staff
and enhance their performance more than now.
CONCLUSION
The present report discuss about Google business, products and other functions in
marketplace. The current study cover all the information about company in regard to CSR, in
which they grab the 1st rank in corporate social responsibilities. This unit discussed that
organization are giving their efforts in gaining CSR score more than the others, they contribute in
environmental stability and well being of people. It discusses ethical approach using by firm that
make impact on purchasing decision and grab the attentions of customers more than now.
Furthermore, this report will cover the details about CSR presence in business environment.
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REFERENCES
Books and Journals
Dienes, D. and Velte, P., 2016. The impact of supervisory board composition on CSR reporting.
Evidence from the German two-tier system. Sustainability. 8(1). p.63.
Duhigg, C., 2016. What Google learned from its quest to build the perfect team. The New York
Times Magazine. 26. p.2016.
Hetze, K. and Winistörfer, H., 2016. CSR communication on corporate websites compared
across continents. International Journal of Bank Marketing. 34(4). pp.501-528.
Kiessling, T., Isaksson, L. and Yasar, B., 2016. Market orientation and CSR: Performance
implications. Journal of Business Ethics. 137(2). pp.269-284.
Olivares, R.U., Bulos, A.D.M. and Sombrito, E.Z., 2016. Environmental assessment of soil
erosion in Inabanga watershed (Bohol, Philippines). Energy, Ecology and
Environment. 1(2). pp.98-108.
Stojkoska, B.L.R. and Trivodaliev, K.V., 2017. A review of Internet of Things for smart home:
Challenges and solutions. Journal of Cleaner Production. 140. pp.1454-1464.
Vitell, S.J., 2015. A case for consumer social responsibility (CnSR): Including a selected review
of consumer ethics/social responsibility research. Journal of Business Ethics. 130(4).
pp.767-774.
Online
Global CSR 100 RepTrak Data. 2018.[ONLINE].Available
through:<https://www.reputationinstitute.com/research/2018-global-csr-100-reptrak-
data>
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