Factors Impacting Google's Corporate Structure and Design

This report analyzes the factors that impact Google's corporate structure and design, including technology, size of organization, global presence, and availability of skilled manpower. It discusses how Google's organizational culture, ethical values, innovation, and decision-making processes shape its growth and evolution. The report concludes that Google's success is highly dependent on its organizational structure and design.

Google

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
Factor impact on Google corporate structure and design............................................................3
Effective management of different process shape growth and evolution of google....................4
CONCLUSION................................................................................................................................1
REFERENCES................................................................................................................................2

INTRODUCTION
Google is an American company that was founded in 1998, 21 years ago by Larry Page
and Sergey Brin that operates its business across various nation. It deals in various internet
related services such as search engine, cloud computing, online advertising technologies. There
are various factors such as recent technology, size and operation of business, its global presence
and availability of skilled manpower that impact on Google corporate structure and design.
Google organisational culture and ethical values innovation promote growth and success of
google. This report analysis google organisational structure and culture that promote growth of
company in the industry.
Factor impact on Google corporate structure and design
Success of google is directly linked with organisational culture and structure of company
that helps it in gaining leading position among top four technologies company. Google has cross
-functional organisational structure such as function-based and product-based Flatness. Such as
company structure is divided on basis of function performed by each department that is sales,
engineering and design group etc. (Ahammad and et.al., 2016). Whereas also classified
department on basis of product such as Artificial intelligence and Cloud operation to develop
innovative and qualitative products. Employees of google can also directly communicate with
higher management and middle so organisation of google is flatness. Various factors that impact
on organisation structure and design of Google are as follows:
Technology: This factor of environment change continuously to meet customer's trends demand
effectively for achievement of organisational goals. Google operates its function related to
internet services which usages have increased over time. Large number of people use internet to
share information among people within limited time and cost. Google by using information
technology is able to collect information regarding each functional and product department.
Therefore, on basis of gather information analysis and evaluation of various department is done
to enhance performance of each department. Manager of each department by using innovative
technology is able to maintain records of performance and productivity of employees. It also
used to plan for training and development to enhance their knowledge and skills of employees
so that they can easily perform particular task (Salvioni, Franzoni and Gennari, 2018). Innovative
technology helps in effective and quick communication between employees and adaptation to
various changes in the environment thus helps firm in gaining competitive position. Employees

of company can share their innovative ideas and view to middle and top management thus
effectively organization structure helps company in gaining competitive position in the market.
Therefore, it can be stated that technology helps in effectively coordinate and cooperating among
various department and office that operate in various nation and impact on organisational
structure.
Size of presence of organization: Google is one of the leading company in U.S. that have cover
62.5 percent of market share and was valued at 825 billion U.S. Dollars (Homburg, Jozić and
Kuehnl, 2017). Firm has 114,096 employees and operate in various nation so it used flat
organisational structure and design to coordinate function and operation of each office for
achievement of organisational goals. It is also used so that employees of department or office can
interact with each other and top management quickly for gaining competitive advantages in the
industry (Almotawa and Shaari, 2019). It has use wide varieties of services so in order to
provide qualitative and standard services to customers organisational structure is also distributed
on the basis of products and services manufactured. Company needs to perform various function
such as marketing and sales, production , recruitment of people so Google to provide specialized
services has used Functional organisational structure. Thus, it is concluded that organization
structure is impacted by organization size and operation of Google in the market.
Global presence: Google is a multinational company that offers various internet services such as
cloud computing, Artificial intelligence and Advertisements services to its customers. Company
has large presence in global market so it had to adapt to various environment factors in order to
gain competitive advantages (Alalwan, 2018). Thus, company has use function organisation
structure so that activities of different department to be coordinated for achievement of firm
objectives. Such as marketing department identify needs and preference, trends of individual in
the society and research and development department develop innovative product to gain
competitive advantages in particular country. Therefore, it can be stated that organisational
structure is affected by global presence of company and helps in achievement Google in gaining
competitive position.
Availability of Skilled Manpower: It refers to number of employees that perform various
function in the organization for achievement of common objectives. Google is a large
organization with more than 114,096 employees working together for desired goals. Availability
of skilled manpower also impact on organization structure and design of Google as large

organisation has complex structure (Lan, Yang and Tseng, 2019). Google has followed corporate
or cross-functional organisational structure to effectively coordinate work of each individual
towards company goals. Due to large number of employees company has planned flexible and
flatness organisational structure so that employees can directly communicate with their top and
middle level management without any delay. Functional department is also used as large number
of employees are there with different skill and knowledge. Thus, Google by classifying
employees on basis of specialized skill and knowledge for performing particular task is able to
manufacture standard product and maintained customers loyalty and satisfaction. Availability of
large number of skilled employees impact on organisation structure and design and promote
growth and success of business.
Effective management of different process shape growth and evolution of google
Google effectively manage various dynamic process and activities performed by each
department and office operating its function in various nation for growth and achievement of
predetermined objectives of firm (Winter, 2017). Organization culture, ethical values, innovation
and decision-making various function are effective performed by Google to build strong brand
image and increases its profitability. Therefore, different functioned that shaped growth and
success of google are as follows:
Organization culture: Organisational culture of google is innovative and excellence that comes
with smartness, it also has small company family rapport to motivate employees. Google has
number of employees and with different culture, belief and values. Firm in order to gain
competitive advantages has use open innovative culture to motivates each and every individual
to bring new ideas and innovation. Organisational culture of Google also creates feeling of
belongingness among employees and motivate them to work effectively for achievement of
common objectives. Manager of each department by encouraging ideas, views and opinion of
different individual within firm is able to enhance knowledge and skill of existing employees and
motivate them to work effectively. Company culture is to motivate employees on the basis of
performance of each employee in their previous year thus influence lazy people to increases their
productivity and performance for promotion (Kim, Lee and Cho, 2016). Training offered by
company are also attractive and influencing that motivate people to work effectively. Manager
provide better working environment and build strong relationship among employees so that they
can easily coordinate and communicate with each other for common goals. Employee learn and

enhance their knowledge while performing various activities within organization. Thus,
corporate culture of organization helps in survival and expansion of company profitability and
sales across various nation. Small-company Family rapport also bring in coordination among
employees and reduce conflict among them thus saving time of each employee in effective
utilization of resources. Google is able to bring excellent result by integrating function and
activities performed by highly skilled, knowledgable, experienced employees.
Ethics Values: It is another aspects that have contributed in growth and evolution of Google in
internet service provider industry and making it as one of the leading company in information
technology. Company by following various rules, regulations and policies of government is able
while operating its business is able to build strong brand image in the market. Ethical values of
company also helps in satisfying and retaining customer's and employees loyalty for achievement
of firm goals (Vahlne and Johanson, 2017). Less intervention of government in operational of
business as it follows various ethical rule while performing various function. Such as manager of
Google motivate and influence employees on equal basis to enhance their productivity and
performance. Firm also ensure that it effectively utilize various resource of environment for
safety and security of people living in the society. Thus minimize wastage of resource and cost
of production and helps in enhancing profitability and market share of company.
Innovative: It is very essential for Google to create a culture in the organization of innovation
and decision-making so that they can have better functioning and get a competitive advantage.
There is a lot of growth if the company has a different idea in mind which is going to make the
company have a better functioning for themselves. Decisions in Google are made very quickly
which is making Google have a competitive advantage since they have expanded themselves in a
lot of fields. Employees in the organization are not so skilled like in other competitive companies
but there is experience which the employees have, and they are motivated to explore different
fields as well which is very helpful for Google to compete in market. Training programs are
designed in Google so that any change in the company can be understood by the employees and
the best of results can be taken out of them (Mosavi and Rabczuk, 2017). There are a lot of
innovations which are taking place in Google all the time so that they can have a better portfolio
for themselves and make the best from that factor for a long run in market. Google has a mission
that is why they have a strong research and development team so that they can make a place for
themselves in market. Knowledge and skills are matching in innovation which is coming in the

company and the prices of the services are also set low so that the company can target not just
the premium class but also the class which can not afford those products.
Decision-making: Before making any decision it is very important to understand the external
and internal factors of the company like the marketing mix 4P's so that Google can be certain
about the products they are coming up with. Google has very transparent decision making in the
company so that everyone in the company can give their inputs and creative decisions can be
made accordingly. Employees feel like they play a very important role and that will make the
company have a better functioning for themselves. Workspace of Google is maintained and
improved over time so that the healthy environment in the organization can be maintained which
is a very important factor for the company which will make the customers get the best services
and products (Lose, 2019). There are a lot of technological changes which came in the company
so that there is a better functioning for them and that will make the company have a better
functioning and quality of the products and services of Google can be maintained. It is very
important for Google to maintain their portfolio in market because they have come a long way,
and they do not want to break anyone's trust because of a small mistake. There is an increase in
the number of employees in Google which is a great advantage and positive sign for the
company's growth in the future as well.
CONCLUSION
From the above report it can be concluded that Google growth and success is highly
depended upon its organisational structural and design. Company has use innovating and open
organisational culture to get idea, view and opinion from different employees working in the
organization. It can also be concluded from above analysis that company is able to bring
continuous innovation by support of highly skilled and knowledgable employees. Various factors
such as size of organization, global presence and size of operation impact on organisational
structure of Google.

REFERENCES
Books and Journals
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The impact of cultural distance and employee retention. International business review.
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Alalwan, A. A., 2018. Investigating the impact of social media advertising features on customer
purchase intention. International Journal of Information Management. 42. pp.65-77.
Almotawa, A. and Shaari, R. B., 2019, July. Validation of Employee Engagement Framework.
In International Conference on Applied Human Factors and Ergonomics (pp. 435-447).
Springer, Cham.
Homburg, C., Jozić, D. and Kuehnl, C., 2017. Customer experience management: toward
implementing an evolving marketing concept. Journal of the Academy of Marketing
Science. 45(3). pp.377-401.
Kim, J., Lee, C. Y. and Cho, Y., 2016. Technological diversification, core-technology
competence, and firm growth. Research Policy. 45(1). pp.113-124.
Lan, S., Yang, C. and Tseng, M. L., 2019. Corporate sustainability on causal financial efficiency
model in a hierarchical structure under uncertainties. Journal of Cleaner Production.
237. p.117769.
Lose, D.T., 2019. Nurse Leaders Decision-Making to Adopt an Online Innovation:: A Decision
Support Tool. Nurse Leader. 17(6). pp.509-515.
Mosavi, A. and Rabczuk, T., 2017, June. Learning and intelligent optimization for material
design innovation. In International Conference on Learning and Intelligent
Optimization (pp. 358-363). Springer, Cham.
Salvioni, D. M., Franzoni, S. and Gennari, F., 2018. Social Responsibility as a factor of
Convergence in Corporate Governance. In Sustainability and Social Responsibility:
Regulation and Reporting.(pp. 29-53). Springer, Singapore.
Vahlne, J. E. and Johanson, J., 2017. From internationalization to evolution: The Uppsala model
at 40 years. Journal of International Business Studies. 48(9). pp.1087-1102.
Winter, S. G., 2017. Pursuing the evolutionary agenda in economics and management
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Online
SMITHSON. NATHANIEL. 2019., [Online]. Available through : <http://panmore.com/google-
organizational-structure-organizational-culture>.
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