Green Marketing Campaign

GREEN MARKETING
CAMPAIGN

 INTRODUCTION
 CONCEPTS OF ETHICS AND ETHICAL
MARKETING
 Examples of unethical practices while promotion
processes
 Sources of ethical standards and frameworks for
ethical decision making
 Ethical and unethical practice by tourism
destinations and service providers
 Ethical dilemmas faced by tourism organisations
 Significance of aligning the marketing with
ethical and sustainable policies in tourism
 Consequences of misalignment between
marketing and ethical practices
 A green marketing campaign
 pitch the elements of a green marketing campaign
 CONCLUSION
 REFERENCES
TABLE OF CONTENTS

INTRODUCTION
 Green marketing campaigns are mostly used for exposing the environmental issues to the
public and also help in inculcating the awareness of green behaviour on the environment.
 This deals in the marketing of environmentally friendly products and services of the
company.
 Due to the various environmental issues and their impacts on the company, the
companies nowadays are making use of various innovative methods to promote the eco-
friendly environments by integration of green practices in the functions of the business.
 Hays Travel is a chain of independent travel agents which is headquartered in England.
This is considered to the largest independent travel agent in UK. The company makes use
of other tour operators in UK for providing package holidays to customers.

CONCEPTS OF ETHICS AND
ETHICAL MARKETING
 Ethics are considered as the collection of the principles of right conduct which helps
in shaping the decisions made by people or organisations.
 he practice of ethics in marketing deals in applying the standards of fairness and
moral rights and wrongs to market decision making, practice and behaviour in
organisations.
 Ethical marketing deals in the processes by which tourism companies like Hays
travels market their goods and services by analysing the benefits which the products
of the company has on the customers along with providing benefits to society and
environment. This is why; the ethical marketing is not a strategy it is considered as a
philosophy.
 The tourism companies can implement ethics in their marketing practices such that
they source the raw materials in the fashion which is sustainable, treating the
employees in fair manner, making donations to the charitable and non-profitable
organisations and also campaigning in a manner which is environment friendly and
protects the environment.