Marketing for Ethical Tourism

MARKETING FOR ETHICAL
TOURISM

Table of Content

INTRODUCTION
Marketing ethics is a field of interest ethics that addresses the
basic values underlying marketing activity and control.
Many fields of business ethics (promotional ethics and
publicity) intersect with broadcast ethics and the principles
of public affairs (Bird, Westcott and Thiesen, 2018).
Ethical hospitality and destination marketing require
knowing about the environmental, national and local
economic consequences of a decision as a visitor.

Concept of morality, ethics and ethical
behaviour in marketing
Morality is the distinction of judgments, acts, and behaviour
from right or positive ones and wrong or illegal ones
(Cloquet And et.al., 2018). Moral values are also described
as being in compliance with the rules of good conduct.
Moral values are the Morality philosophy then it implies
truthfulness or honesty.