Marketing for Ethical Tourism

Marketing for Ethical Tourism

INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
TASK 1............................................................................................................................................1
P1. Concept of morality, ethics and ethical behaviour in marketing...........................................1
P2. Example of unethical practices when promoting and advertising to customers...................1
TASK 2............................................................................................................................................2
P3. Examples of ethical and unethical practice by tourism destinations and service providers..2
P4. Importance of accurately aligning marketing with sustainable or ethical policies and
practices for ethical tourism.........................................................................................................3
TASK 3............................................................................................................................................4
P5. Design a green marketing campaign and make a pitch about how it promotes both the
destination or tourism business and its ethical practices.............................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Marketing ethics is a field of interest ethics that addresses the basic values underlying
marketing activity and control. Many fields of business ethics (promotional ethics and publicity)
intersect with broadcast ethics and the principles of public affairs (Bird, Westcott and Thiesen,
2018). Ethical hospitality and destination marketing require knowing about the environmental,
national and local economic consequences of a decision as a visitor. A few other places around
the world truly gain financially from tourist industry and the tourism exchange seems to be the
primary source of employment for some societies. This report based on ABTA – the travel
association which is travel agent or tour operator in the UK. This assessment covers several
topics such as concept of ethics and ethical marketing, ethical behaviour in marketing for tourist
industry and designs a green marketing campaign.
MAIN BODY
TASK 1
P1. Concept of morality, ethics and ethical behaviour in marketing
Morality is the distinction of judgments, acts, and behaviour from right or positive ones
and wrong or illegal ones (Cloquet And et.al., 2018). Moral values are also described as being in
compliance with the rules of good conduct. Moral values are the Morality philosophy then it
implies truthfulness or honesty.
Business ethics is a form of correct management principles and procedures, involving
financial regulation, stock trading, coercion, sexism, corporate social responsibility, and
fiduciary obligations.
Marketing ethics is an accumulation of correct conduct principles which influence the
judgements made by individuals or organisations. Implementing marketing ethics involves
consciously applying ethical principles, or spiritual rights and wrongs, to corporate marketing
decision-making, actions and action.
P2. Example of unethical practices when promoting and advertising to customers
Unethical advertising must be in some way misrepresenting a product / service, or using
mind control to fit a secret motive. This type of propaganda uses tricky ways of manipulating or
persuading the customer to purchase the product or service. Avoiding unethical selling tactics
1