Greenway Medical Technologies: The Pace-Setting David of Electronic Health Records

Greenway Medical Technologies:
The Pace-Setting David of
Electronic Health Records
Contents
Background............................................................................................................................................1
Executive summary...............................................................................................................................2
Key Recommendations..........................................................................................................................2
Strategic Context...................................................................................................................................2
Analysis of the investment....................................................................................................................4
Benefits Realisation...............................................................................................................................4
Ethical and Social Implications...............................................................................................................6
Limitations.............................................................................................................................................7
Conclusions............................................................................................................................................7
References.............................................................................................................................................7
Background
Patient care is of prime importance for any medical systems that operate in the country. In
traditional systems, everything including the administrative procedures and documentation of
health records of patient was handled manually. However, this had problems of legibility,
possibilities of errors and difficulties in retrieving of the information about patients while a
decision has to be taken by the doctor for prescription. Another challenge is that the data that
is stored in the systems becomes obsolete fast and thus, have to be kept updated from time to
time which can be very tedious in a manual process.
EHR can hep improve these services by solving these challenges by automating some
procedures reducing the possibilities of errors and making it easier for the company to keep
the records updated. It can also help doctors by combining the biomedical information with
the health reports involving patients in the process which can help doctors take better
decisions on the course of actions to take.
Electronic Health Records are used in hospitals for clinical purposes and it is an essential part
of patient healthcare delivery system. A significant concern is the recovery from the cost that
is incurred in procuring and maintaining EHR systems (Eysenbach, 2014).
The open-ended survey conducted with the stakeholders of Greenway Medical technologies
revealed some critical insights in the area of this business. It was found that doctors majorly
earn for the consulting service and with good treatment and relationship offered, a repeat
business is a possibility. Also, through word of mouth, the name of the doctor spreads and

more patients are received. Patient referrals play an important role in the healthcare system.
Thus, system that is to be implemented at the hospitals must be patient centric to ensure a
good experience for them.
Executive summary
In this report the data that is collected from the doctors and the on the software solution offered by
the company, this report could be developed addition to the existing information available from the
company and the other resources. The report explores the company from the perspective of
strategies, benefit realization, ethics, investments and limitations. The report covers the SWOT
analysis which reveals major strengths and weaknesses of the company. It has some
recommendations made for the company to improve upon its services. It also covers details of the
ethical concerns that EHR practice can raise. The report has been prepared by exploring previous
literature on the subject and analysing the responses of a survey that is conducted with the doctors,
pharmacies, and other healthcare professionals.
Key Recommendations
Based on the data that was collected from the doctors and company representative revealed some
good insights that can be used to develop recommendations for the company. These include:
 As the company is majorly serving patients through its application although it is going
through pharmacies, doctors and hospitals, the company should involve patients while
planning new features for the solution so that it can help the healthcare sector to serve
them better. This can be done by constructing a survey with patients that would help
understand their needs better and thus, create plans for refining features of the software to
better the patient care.
 The company can have a set flow of information defined for specific entities like healthcare
or pharmacy and use it to create features that are supportive to the systems. These could be
a flow like resources to answers to questions to clinical inquiries to integration and creation
of a knowledge base. Based on this flow, the system can create a knowledge warehouse for
the entities concerned (Greenway health, 2019)
 The company can provide additional healthcare services such as remote download of testing
results, out of office engagement with the patients and so on which can enhance the
services and thus, bring in more patient satisfaction. Moreover, with additional services
offered, there would be more avenues opened for revenues
 The company must create a workflow for managing operations at a hospital and customize
the software accordingly so that it works best for a hospital. For this, it would be important
for them developers to understand how the systems in a selected hospital work which is
possible through engagement with the staff. Thus, hospital should allow the representative
from Greenway to survey the hospital staff to get more details of the work flow
Strategic Context
The mission of Greenway Medical Technologies is to expand the possibilities in healthcare and
contribute to the customers in better ways. The company offers designing solutions and healthcare
restoration services to doctors and hospitals. SWOT analysis can be used to understand where the

company stands on the strategic front and what are its strengths, weaknesses, opportunities and
threats.
Strengths of the company are:
 The company has a well-known and established brand that has a goodwill in the market
which can be a positive thing when promoting services
 The company has clear values and practice ethical leadership which is encouraging to
patients as well as to the staff of the company
 The company has the capability to innovate through 1000 technology, marketing, financial
and clinical experts to support. These experts help company understand the needs of
healthcare and thus, plan how their solution can serve them and thus, it can be enhanced to
crease the scope of deliveries.
 The software supplied by the company provides all major features that can help hospitals,
pharmacies, and doctors including charting, prescribing, order tracking, clinal alerts, and so
on
 Greenway has some major customers like Walgreens that had its solution installed in its
8000 stores. This makes a good case for the company and can help in promotions
The weaknesses of the company and the business in general are:
 The company has a lack of staff and is in need of more but due to the investments required,
the company is reluctant to expand
 The company is currently using manual system and thus, the staff is not familiar with online
systems which would need the company to arrange for training which could be a cost
 The company may face some resistance from the staff as the introduction of EHR would
bring major cultural changes in the organization that the staff has to accept (Shahmoradi, et
al., 2017)
Opportunities that company can use to grow in the market include:
 The company can tie up with more large pharmacy stores to sell its solutions and expand its
portfolio
 The company can tie up with doctors to come up with better solutions
 There are only 5% of the primary care providers that are using EHR which leaves a scope for
expansion for the company
 The company can use patients who can refer the doctor the hospital service to others to get
more patients coming
 There are opportunities to engage a patient beyond the doctors visit such as through
pharmacy, through real time online engagement, and more. Thus, the solution can
incorporate features to allow these provisions which would help the company sell more as
well as help the healthcare system achieve more
 The solution can be sold not just to hospitals but also to other smaller healthcare units such
as clinics, pharmacies, and testing labs
 Once a customer has purchased the solution, the company can keep on analysing the way
their solutions are used and come up with plans for upgrade or upselling the same customer
organization to generate more revenues (WINTER', et al., 2000)