Planning for Growth in CafePod Coffee Co.

Planning for growth

Table of Contents
INTRODUCTION......................................................................................................................3
LO1 The key consideration considered by the company...........................................................4
P1 Evaluation of growth opportunities..................................................................................4
M1 Analytical framework to understand the competitive advantage....................................4
D1 Evaluation of growth and the risks related to the options................................................6
P2 Application of Ansoff’s growth vector matrix..................................................................6
LO2 Various methods of funding used by the company............................................................7
P3 Potential sources of funding benefits and drawbacks of each source...............................7
M2 Adoption of appropriate source of funding.....................................................................7
D2 Evaluation of potential sources........................................................................................8
LO3 Business plan of the company...........................................................................................8
P4 Business plan for the growth based on the scale of the business......................................8
M3 Plan for securing the investment and strategic objectives...............................................9
D3 Coherent in-depth business plan......................................................................................9
LO4 Various ways of business implications by the company...................................................9
P5 Exit or succession option of the company evaluation.......................................................9
M4 Recommendations on the exit and succession option...................................................10
D4 Critical evaluation of the option for the company to plan in future...............................10
CONCLUSION........................................................................................................................11
REFERENCES.........................................................................................................................11

INTRODUCTION
A business plan defines the objectives as well as the goals of the business. It even
documents the roadmap or the plan that the organisation should follow to achieve success.
And to compete in the competitive environment. Before starting the business a proper
business plan is necessary as it organised the ideas and plans to perform the task and there is
no complication. CafePod Coffee Co. is in food and beverage industry. The company is into
exciting and unusual coffee which is strong and good for the customers. In future it is also
planning to design different range of coffees. So that the customers can readily use it and
consume at home as well. In this report by considering the growth opportunities for SME’s in
the market will evaluate it (CAFEPOD Coffee Co, 2022). Will use the analytical framework
to understand the advantage. Further by using Ansoff’s growth vector matrix evaluating the
growth and opportunities available to the company in the market. The methods by which the
fund is arranged by the company as well as the business plan for the growth of the company.
The benefits to the company and implications regarding various options are assessed.
LO1 The key consideration considered by the company
P1 Evaluation of growth opportunities
Every business wants to grow. It is very important to assess growth opportunities for
every business. Because if it does not it can lack behind in competition with other rivals. But
it is a difficult question as to how a business can develop goals inclined towards its growth.
So here are some of the key considerations that CafePod Coffee Co. can take into
consideration while evaluating its growth opportunities –
Search the competition - It is very important for CafePod Coffee Co. to keep a eye over its
competitors in order to track the similarities and differences between our company and rivals.
In case any other competitor is doing great than the company it is very important to assess
what are the differences existing (Rahman, Manjang and Ilham, 2018). The company should
work on the differences so that it can have edge over its competitors.
Identify new sources of revenue – The most important step for expanding the business is to
increase revenue on large basis. Increased revenue is the one of the factor for using growth
opportunities. There are different sources of revenue. CafePod Coffee Co. can lead the
market by just using the most effective source.

Determine your perfect customer – In case CaféPod Coffee Co. is planning on to expand in
some new country or city, proper analysis of target customers is required to ensure that
business will survive in such environment.
Comply with all the requirements – CafePod Coffee Co. needs to ensure that it complies
with all the requirements. These requirements can vary from fulfillment of legal regulations,
Commitments, debt payments to be done within the due time (Aguzarova and Aguzarova,
2018). If a company does not focuses on this it can become a big obstacle for the growth of
the company.
Unique Selling Proposition – If company is able to identify what makes the company
different from others then it can drive itself for achieving long term growth. USP also gives
customer a different and attractive perspective of the company. If USP is defined then
company is clear regarding what goals to be set and work in which direction. It also separates
the company from its competitors.
M1 Analytical framework to understand the competitive advantage
CafePod Coffee Co. needs to analyze the competitive framework in order to gain
competitive advantage over its rivals. Competitor analysis framework is the framework that
companies use to evaluate and understand their competitors. This framework is also known as
competitor analysis model or market analysis framework. There are a lot of options available
with the company while analyzing competitor framework –
 Porter’s five forces – This framework was designed by Michael Porter. Using this
framework Company can examine five most key factors which are as follows –
a) Threat of new entrants
b) Bargaining power of supplies
c) Bargaining power of new buyers
d) Intensity of competitive rivalry
e) Threat of substitutes
 Growth share matrix – Under this option CafePod Coffee Co. can differentiate its
products or businesses into four specific categories –
a) Stars – Company should invest more in this category. This category comprises
of products with high growth and high market share.
b) Question marks – The decision regarding such category lies in the company. It
can invest in it or not (von Schönfeld and Ferreira, 2021). These are the
products with high growth but low market share.