logo

Marketing Plan Assignment - Gym-shark fitness clothing company

10 Pages3040 Words379 Views
   

Added on  2020-10-22

Marketing Plan Assignment - Gym-shark fitness clothing company

   Added on 2020-10-22

ShareRelated Documents
Principles of marketing
Marketing Plan Assignment - Gym-shark fitness clothing company_1
Table of ContentsINTRODUCTION...........................................................................................................................3Main body........................................................................................................................................3Executive summary of company.................................................................................................3Purpose of marketing plan..........................................................................................................3Environmental and competitor analysis......................................................................................3Swot analysis of the Gym-shark ................................................................................................6Based on Swot analysis three marketing objective.....................................................................7Developing the marketing strategy.............................................................................................7Marketing mix of Gym-shark......................................................................................................8CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10
Marketing Plan Assignment - Gym-shark fitness clothing company_2
INTRODUCTIONMarketing is the important part of the every successful organisation because it plays asignificant role in the accomplishment of the organisational goal. A business survivesuccessfully in the market place because of customer retention and increase in the market sharewhich can be possible only through marketing strategies because it helps in satisfying customerbeyond their expectation. Marketing element of the organisation identify the changes and trendsand also develop the strategies to respond this problem which help the company to keep itscustomer happy. Report will present the marketing plan of the Gym-shark fitness clothingcompany. The marketing plan includes the environmental and competitor analysis of the Gym-shark as well as also analyse the swot analysis and marketing strategy of the Gym-shark.Main bodyExecutive summary of companyThe Gym-shark is the fitness clothing brand and it was established by Ben Francis in2012 through online selling. Company operates its business operations across the 177 countriesworldwide. It also sells its product in USA where it makes about 40% of its sales. Company saleits products directly to the consumers. Company owner Francis maintains that this directapproach allows the enterprise to control its own destiny through collecting and acting oncustomer feedback(Baker, 2016). Purpose of marketing planThe main purpose of marketing plan of the Gym-shark company is to improve andmaintains its share and growth in the market place. Company has carved its self a niche in thecrowded sportswear market through building a relationship with its consumers which results inincreasing the productivity of the firm. Company can accomplish these business objectivethrough promoting their business in the market place.Environmental and competitor analysisThe environmental analysis of the Gym-shark can be effectively done through Pestleanalysis tool because it asses the various environmental factor of the company such as political,social, technological, environmental and legal factor.Political factor: Gym-shark operates its business operations in its fitness industry so it complieswith certain political guidelines to assure the business is operating in the legal way. UnitedKingdom has strong democratic tradition which is great in respect for human rights and the
Marketing Plan Assignment - Gym-shark fitness clothing company_3

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Principle of Marketing Assignment - Gym shark
|11
|3230
|58

Marketing, Sales and Negotiation skills: A Case Study of Gym Shark
|9
|2677
|297

Effectiveness of Marketing Plan for Gym Shark
|14
|3688
|86

Entrepreneurship and Business Environment: A Case Study of Gym-shark
|15
|4380
|89

Marketing - Analysis of Gymshark
|17
|4235
|184

Gymshark Marketing Plan
|17
|3530
|364