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Impact Of Technology On Marketing Research

7 Pages1479 Words314 Views
   

Holmes Institute Sydney

   

Marketing Research Assignment (HC2022)

   

Added on  2020-03-07

About This Document

In this document, we will discuss the technologies to be used for market research or how these technologies will have an impact on marketing research and decision-making processes. Also, we cover the impact of technology on marketing research according to today’s business environment. This impact is explained with the help of a Sydney-based market research firm, ResMarket Pty. The entry of social media, improvements in data collection, enhanced data analysis, and their impact along with other such factors are described in this report.

Impact Of Technology On Marketing Research

   

Holmes Institute Sydney

   

Marketing Research Assignment (HC2022)

   Added on 2020-03-07

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The Impact of Technology on MarketingResearch in Today’s BusinessEnvironment[Name of the Student][Student ID]
Impact Of Technology On Marketing Research_1
Table of ContentsExecutive Summary...................................................................................................................2Introduction................................................................................................................................3Market Research.........................................................................................................................4Impact of Technology................................................................................................................4Effective Utilization of Internet.............................................................................................4Improved Data Collection and Faster Data Analysis.............................................................4New Research Roles Can be Created.....................................................................................4Utilization of Big Data in Research.......................................................................................5Cost Impact of Implementing Technologies..............................................................................5Conclusion..................................................................................................................................5References..................................................................................................................................61
Impact Of Technology On Marketing Research_2
Executive SummaryThere have been a lot of discussions about how new databases impact the research but thereis very less information available about the technologies to be used for market research orhow these technologies will have an impact on marketing research and decision-makingprocesses. In this report, an approach is made to bring out the impact of technology onmarketing research according to today’s business environment. This impact is explained withthe help of a Sydney based market research firm, ResMarket Pty. The entry of social media,improvements in data collection, enhanced data analysis and their impact along with othersuch factors are described in this report. 2
Impact Of Technology On Marketing Research_3

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