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BA3150 - Marketing Research - Impact of Technology

9 Pages1695 Words164 Views
   

University of London

   

Market Research (BA3150)

   

Added on  2020-03-13

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In the BA3150 Individual Report, we will discuss Marketing Research & Impact Of Technology. This report will outline the impact of technology on marketing research on business. It will portray how a market research firm such as ResMarket Pty could adopt new technologies to enhance their Marketing Research Operations for their customers and to remain competitive in the market. The study will also identify what benefit the stated company would get if they adopt modern technologies.

BA3150 - Marketing Research - Impact of Technology

   

University of London

   

Market Research (BA3150)

   Added on 2020-03-13

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Marketing ResearchThe impact of technology on marketing research in today’s business environment1
BA3150 - Marketing Research - Impact of Technology_1
Executive summaryTechnology has a great impact on the subject of promoting research along with every other fieldin the commerce. In marketing, the influences of technology are very wide spread. In the contextof current business, organisations are tasked with handling more promotion possibilities thanbefore and customers are having more assimilated marketing statistics that they had in the past.The report was outlined to show the impact of technology on the marketing research of business.It also portrayed how a market research firm such as ResMarket Pty could adopt newtechnologies in order to enhance their marketing research operations for their customers and toremain competitive in the market. The report identified that technology has completely alteredthe business presentation in the current business context. From examining e-mails to checking abusiness demonstration, everything has transformed. Developments are assisting organisations tobecome more well-organized and responsive. The internet has changed the products and servicesavailable to the customers in a very big way. Internet is allowing organisations to promote theirproducts and services to the customers in many ways. It is recommended to ResMarket Pty to beapparent as possible when it is about investigating new skills as hiding will help to irritate theemployees and consumers further. 2
BA3150 - Marketing Research - Impact of Technology_2
Table of ContentsExecutive summary.........................................................................................................................2Introduction......................................................................................................................................4Impact of technology on market research........................................................................................5Challenges in adopting technology..................................................................................................6Benefit of adopting technology.......................................................................................................6Conclusion.......................................................................................................................................8References........................................................................................................................................93
BA3150 - Marketing Research - Impact of Technology_3

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