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Technology and Marketing Research Study

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Added on  2020-04-07

Technology and Marketing Research Study

   Added on 2020-04-07

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Running head: MARKETING RESEARCHThe impact of technology on marketing research in today’s business environmentName of the Student:Name of the University:Author Note:
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1MARKETING RESEARCHExecutive SummaryThe study would explore the case scenario of ResMarket Pty, the market research firm inSydney. The company has decided to develop the technological activities to enhance the marketknowledge much significantly. The one time investment on technologies can ascertain the futuredevelopment of the competitive edge. The innovative skills of social media are helping thebusiness marketers to yield the unfiltered feedbacks. Therefore, the company can connect to thelarger number of business clients for business dealings. The changed data analysis processreduces the risks of the data breaching since the company can derive the feedback directly fromthe clients. It is also stated that the use the advanced analytics for retaining the people andimproving the loyalty for a longer time.
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2MARKETING RESEARCHTable of ContentsIntroduction......................................................................................................................................3Changes brought to the marketing research by technological improvement...................................3Emergence of Social Media.............................................................................................................4Improvements of the data collection process...................................................................................4Enhancements of the data analysis..................................................................................................4Improvement of the Communication...............................................................................................5Conclusion.......................................................................................................................................5References........................................................................................................................................6
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