The Impact of Technology on Marketing Research in Business Environment

Added on -2020-07-23

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“The impact of technology onmarketing research in today’sbusiness environment
Table of ContentsExecutive Summary...............................................................................................................................3Introduction...........................................................................................................................................5Impact of technology on market research.............................................................................................5Conclusion ............................................................................................................................................6References ............................................................................................................................................7
Executive SummaryFor a business organization need to understand customer and their competitors to sustain inthe edge to competition. The present report will discuss about the technological impact whichincludes internet, online survey, social media approaches etc. on market research. It havinglarge influence on effectiveness of research and increase organization performance for alonger run. Cost plays a prominent role which is too high for these technology required toanalysed. The report will inform about the how company can adopt these technologies.

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