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HC2022 - Marketing Research Assignment

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Holmes Institute Sydney

   

Marketing Research Assignment (HC2022)

   

Added on  2020-03-04

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HC2022 - Marketing Research Assignment we will Discussion in this report, will be made regarding the role played by technology in enhancing the performance of ResMarket Pty. Every business must undertake marketing research for the purpose of analyzing the target markets and segmenting the customers. ResMarket Pty is using different technologies for serving the needs and requirements of its clients and plans have been formulated for using new technologies for conducting the marketing research activities.

HC2022 - Marketing Research Assignment

   

Holmes Institute Sydney

   

Marketing Research Assignment (HC2022)

   Added on 2020-03-04

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RUNNING HEAD: Marketing Research
Marketing Research
The Impact of technology on
marketing research in today’s business
HC2022 - Marketing Research Assignment_1
Marketing Research 1
Executive summary
Technology changes at a very fast speed which creates an impact on the performance of the
business. This report has covered the analysis of the concept of technology and impact of
technology on the marketing research activities of ResMarket Pty undertaken on the behalf of
the client. Different technologies are used by companies for marketing research and gaining
knowledge of the trend of the market and behavior of the customers or potential customers
towards the business. In this report, different technologies have been discussed which can be
used by ResMarket Pty for executing the marketing research activities.
HC2022 - Marketing Research Assignment_2
Marketing Research 2
Table of Contents
Introduction................................................................................................................................3
Impact of technology on marketing research in the current business environment...................4
Advantages of adopting new technologies to ResMarket Pty....................................................5
Conclusion..................................................................................................................................7
References..................................................................................................................................8
HC2022 - Marketing Research Assignment_3

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