MKTG 3511 - The Impact of Technology on Marketing Research in Today’s Business - Marketing Research

Running head: MARKETING RESEARCH
The impact of technology on marketing research in today’s business
Name of the Student:
Name of the University:
Author’s Note:

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MARKETING RESEARCH
Executive Summary
According to the present repost it has been received that technology has great impact on the
market research in the present year as the technology is invaded in the every aspect of the
business. Resmarket Pty has decided to adopt new technology in their market research to
develop good relation with their clients and to gain competitive advantages. However,
different aspects of modern technology as for example, the social media marketing and
technological devices improve the market research of a business as it enables the business
organization to gather huge data. On the other hand, it has found that use of modern
technology in the market research will enable Resmarket Pty to understand the current demand
of their potential customers that is crucial for them to survive in the competitive market.

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MARKETING RESEARCH
Table of Contents
Introduction......................................................................................................................................4
Discussion........................................................................................................................................4
Importance of technology in the marketing research in context of ResMarket Pty.....................4
Role of technology in changing the market research...................................................................5
Impact of technology on the marketing research.........................................................................5
Conclusion.......................................................................................................................................7
Recommendations............................................................................................................................7
References........................................................................................................................................9