Healthy Food Trucks: Idea Generation and Business Model Development
VerifiedAI Summary
Launching an innovative idea requires a thorough analysis of the industry and its related contents or else the idea may not live longer. This study also describes and identifies the suitability of a chosen business idea from different perspectives. The perspectives in the concerns are the Business Model Canvas by (Osterwalder & Pigneur) and the Feasibility Analysis of the idea. The chosen idea in this study is about offering healthy foods to customers on mobile trucks. The idea is a response to the fact that the consumption of fast foods is increasing globally.