Heritage and Cultural Tourism Management

This document discusses the importance of heritage and cultural tourism management in the growth and development of the industry. It explores various methods and media used for promotion and interpretation of cultural heritage sites. Topics covered include the impact of travel and tourism on sustainability, upskilling and re-training staff, changing staff policies, natural aspects of heritage, attractions, and the impact of issues on heritage conservation. The document also discusses different methods and media used for promoting cultural heritage sites, such as print media, maps, brochures and books, magazines, audio-visual media, lightning and sound shows, and interactive media. The importance of establishing audience needs for effective interpretation is also highlighted.

Heritage and Cultural Tourism Management
INTRODUCTION
Heritage and cultural industry is important in industry.
Management has to create effective and efficient policies
so that there is growth and development of this sector.
Heritage: Heritage is the range of the traditions and
monuments, objects and culture. All building is created in
historic manner so that they can attract many users. Hence
these places can help in increasing the satisfaction level of
all people. There is description of Barcelona in Spain and
Venice in Italy which are two famous and important
places.
Importance of heritage: Heritage is very important as it
contributes towards the development of economy. Hence
there is truth of economy.
It can also help in attracting external environment as well
as maintaining existing business.
The reuse of heritage buildings is an important factor
which helps in creating the sustainable communities.
Attractions: There are various attractions which can
increase satisfaction of all people. Various sites and
venues are located which can attract users.
Accessibility and sustainability of transport: Transports
are available in these two places so that people can easily
visit to another destination. This reduce the problem and
Up skilling and re- training staff: Management of company tries to
organize various training sessions so that they can give training to all
staff members. This is done so that workers can easily attend the
customers and other employees can easily protect the monuments and
places such as Barcelona and Venice.
Changing staff policies: There are changing staff policies and hence
it leads to growth and development of a nation. Management has to
give incentives and rewards to workers so that they can perform
activities in effective manner.
Natural: There are different aspects of heritage which helps in
attracting various tourists. It includes:
Landscape and coastlines: There is attracting landscape and unique
coastlines in Barcelona and Venice. This helps in attracting more
people and they help in increasing the satisfaction of more people.
National parks, wildlife and forests: There are different national
parks which helps in increasing the satisfaction level of all people.
There are various animal's which attract child and they give pleasure
to all people.
Woodland and habitats: There is woodland and different habitats
which directly attracts many visitors and hence this leads to
increasing satisfaction of all people.
Impact of travel and tourism on sustainability: Fix
time can be set to visit the places so that there is no
damage to these places. This directly protects many
heritage sites and monuments.
Cultural heritage: There can be different dance forms,
songs so that many visitors can visit places.
Management can provide different and delicious food
so that they can increase the satisfaction level of all
people. There is different language of people and
many people funds interesting and pleasant.
Impact of issues: Sometimes people write on walls
and this is a major issue. They try to destroy the
monuments and buildings and hence this problem so
to be solved by management. They can create strict
rules that they cannot write on walls. In this manner
these places can be conserved.

Heritage and Cultural Tourism Management
Media serves as a powerful medium for share and promote
information at different levels to influence decision of
tourist. Interpretation is concerned with communication
essential information related to cultural heritage site to
make more and more people to get attracted towards it and
visit that place. It helps an individual to easily gain
relevant knowledge about a heritage property in proper
manner. Interpretation is one of the most effective medium
to communicate information about nay heritage or historic
site. The reason behind is that it supports the narrator to
revel true essence and cultural relevance of that specific
heritage to tourists with help of various objects, artifacts
and landscapes etc. Therefore, it helps in developing and
providing self-guiding interpretive opportunities for
visitors. There is various medium that could be used by
different firms to promote the as per new modern world,
social media is choose as a best plat form for promoting
any place. This is a finest method, which is consider as
attracting tourist for any place.
This considered as the most effective source for
gaining the attention of people though using
technological aspects.
• Audi Visual media: - This is most modern
technique that is being used effectively for
interpretation. Tourists are provided with audio visual
aids carrying which they can go around and can
explore key areas associated with a heritage place.
• Lightning and sound shows: - This is another
attractive, animated technique where in light and
sound show are organized for tourists to enhance their
knowledge about the heritage place in the form of
storytelling show with sound and light effects.
• Interactive Media: In today's era of
digitalization everyone is making use of numerous
online sources such as electronic and social media to
carry out their routine tasks like booking tickets,
making payment, choosing for hotels to stay etc.
Importance of Establishing audience needs for
effective interpretation:
For improving understanding of visitors
about heritage, its cultural relevance etc. is of
significant and critical importance to have attractive
and efficient interpretation.
It is of high relevance to identify nature and type of
audience and adapting speech as their understanding
level. It is important because it will ultimately support
in enhancing effectiveness of speakers if the
presentation delivered is produced in an interesting
and appropriate way.
Moreover, it is of crucial importance accomplish
audience expectations in order to develop their interest
level and make them curious to gather more
knowledge about a specific heritage place like The
Queen's House, The Maritime Museum etc. Avoiding
this aspect will negative result on effectiveness of
Print Media: This considered as the most essential source of gaining
attention of people thorough providing relevant information in
theoretical manner. It is a traditional method of attracting people
towards any product, service or place. This media is widely applied
by tourism industry in respect to grabbing the attention of people
thorough providing proper details and knowledge.
Maps: This the key source which provides a proper direction to move
forwards towards right direction. Map provides a blueprint of a
destination which is selected by an individual to visit. This present in
a graphical form and represents proper direction to reach at the
potential destination. For an example: For visiting British Museum it
is essential for the tour operator to provide proper direction with the
help of map in respect to describing each detail about the uniqueness
of the place.
Brochures and books: They forms the most famous and widely used
sources for gaining information about a particular heritage site.
Books and brochures forms the main source of media that provides
elaborate data with pictures to visitors thereby inducing their interest
to visit a place. Maps on other hand helps in locating the particular
spot to visit. For instance, famous attraction in UK like Maritime,
British Museum and the Queen’s House utilizes these sources for
grabbing consideration and attracting guests. These sources help in
gaining point to point information about a particular place or country.
Magazines: In this modern scenario people are using magazines as to
getting information about the trend. Magazines are also effective in
gaining the attention of people through attractive pictures of the
destination or unique attractions. The description about popular
tourist destinations like British museum, Queen's House utilizes,
Maritime are mentioned on magazines.
METHODS AND MEDIA