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HI6006 | Competitive Strategy - Dominos Pizza

   

Added on  2020-03-04

6 Pages1373 Words103 Views
Leadership Management
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Running Head: Competitive Strategy Competitive Strategy
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Competitive Strategy 1ContentsDomino’s Pizza Inc.......................................................................................................................................1Wal-Mart Stores, Inc....................................................................................................................................2References...................................................................................................................................................4
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Competitive Strategy 2Domino’s Pizza Inc.Domino’s is the world’s one of the largest pizza chain restaurant. The company was originated inyear 1960 by James Monaghan and Tom Monaghan. Domino’s headquarter is situated in US andit is widely expanded to around 6000 international locations. The company has its specialization in pizza due to which it is famous world-wide (Baroto, Abdullah, and Wan 2012).The purpose of selecting Domino’s is that the financial statements of the company shows that it gains an optimum amount of profit; which demonstrates that the company has an efficient business model in it workings. Also the company soon became the choice of the society by creating quality products and providing well-organized delivery services. As the mission of the company suggests that they want to provide quality services to the customers outside their geographical boundaries. The company is highly flourished in the marketdue to its service providing techniques. The company aims to provide door to door services its customers. However, this technique is used by many other companies existing in the same industry, but they are unable to satisfy the needs of the customers. Also the company has gained the market capitalization by using innovative its business model (McGrath 2013). With the aid of efficient business model the company achieved greater satisfaction among the employees and wider customer base as well. The business of the company included the followingsteps with the help of which the company achieved the current value added position. Initiation: domino’s analyzed its traditional business model and looked after the market aspects which the company can use to grow. The company examined all the factors prevailing in the market that can reduce the growth of the company (Walker, and Madsen 2016). Ideation: after gaining optimum knowledge about its products and the market under which the company is prevailing, they invented techniques and producers to innovate the business model. The company invented the business model after concerning the product and the market specifications. Integration: in the process of titration the company examined all the factor affecting the growth of the business and further considering that the integrate business model would positively affect the shares of the company and help it achieve its objectives. Further domino’s initiated innovation in its business model. The company used 30 minutes delivery services and integrated it with the business model in such a way that it assists the company in gaining the competitive edge in the market. The process of integration helped the company in applying all the resources in the business model to achieve the objective defined (McGrath 2013). Implementation: implementation refers to the end procedure used by the company in gain the market share and a huge customer base in the competitive environment. Further, the company
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