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Business Management Essentials Mihai Calin ID: 17003736 Batch WH-D38 INTRODUCTION 1 TASK 11 P1 Key roles and responsibilities of the marketing function in relation with organisation 5 TASK 37 P4 Appli

   

Added on  2020-12-26

16 Pages4720 Words346 Views
HND Business ManagementMarketing EssentialsMihai CalinID: 17003736Batch WH-D38

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Key roles and responsibilities of the marketing function.......................................................1P2 Roles and responsibilities of marketing in relation with organisation...................................3TASK 2............................................................................................................................................5P3 Application of marketing mix in marketing planning process to achieve business objectives.....................................................................................................................................................5TASK 3............................................................................................................................................7P4 Marketing plan for organisation.............................................................................................7CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12

INTRODUCTIONMarketing is essential tactic in every organisation which helps management to executebusiness operations appropriately and garb attention of people by informing them about itemsand services. Firm has separate departments such as human resource, finance, production,marketing, sales and R&D. This helps administration to conduct activities such that adequateitems and services are delivered in marketplace and are according to needs and wants of people(Karasar and Öztürk, 2014). Present report is based on Your Destination which is popular firmestablished in UK and provides transportation service to people. This assignment includesinformation about roles and responsibilities of marketing department perform to enhance marketposition and image by designing attractive message and using effective promotional tools. Thishelps other units to execute tasks according to market conditions and deliver things in respect totaste and preference of public. Thus, accomplish goals and objectives and improve sales andprofitability.TASK 1P1 Key roles and responsibilities of the marketing functionMarketing is a functional department of an organization which involves a numbers of activitieslike- product, pricing, place, promotion, research of consumer behavior and various approaches,pubic relation, sales, segmentation, targeting, poisoning etc. this all function help organization toinform customer about their existing and new products ,new schemes and persuade them to buytheir products and services. In this all process sales is the only activity of marketing departmentwhich generate revenue for their company. In this competitive era it is compulsion to firmcommunicate about their new product launch to their target customer base and inform them tothe essential features and benefits them. The activities and task related to marketing function isquite complicated and important for the firm. The marketing manager performs various numbersof tasks to accomplish the organizational goal respect to sales turnover and profit (Berkowitz,2016).Porter's five forces model:This concept is used by management to design system andexecute activities in such manner that appropriate items and services are delivered by YourDestination in marketplace. These are various components which are constituents of this tacticare defined below: 1

Threat of entry: Your Destination require to provide appropriate things and services toconsumers to position organisation higher and to make system competent to easily compete withrival firms. New firms enter into market when particular industry is making profit which impactson functionality of firm. Bargaining power of suppliers: Management of Your Destination construct relationswith suppliers which help them to order material in respect to market conditions and demands ofpeople. Bargaining power of buyers: Consumers plays essential role in every organisation, soseniors require to provide items and services in respect to needs and wants of public. YourDestination provide different packages to grab attention of large number of people by givingthem things in according to their budget. Threat of substitutes: Market have variety of items which provide similar benefits andfulfil needs and wants of people in same way. Industry rivalry: Your Destination require that management provide appropriate thingsand packages to attract people and influence them to choose their services in respect tocompetitors. Nature of marketing: There are different views of philosopher and institution respect to term“marketing” is stated beneath:Marketing is an art used by the marketers.It is a science the various approaches and techniques used by the marketers.It is both art and science.Marketing basically consists in the nature of both an art and science. The art consist the basicnature of marketers personality like person should be calm, self-motivated, enthusiastic and goodcommunication skills also. The science consist the various approaches applied by the marketingmanager while formulating and implementing marketing strategy for the company like previousyear sales data, advertising and branding expenses and methods etc. today in dynamicenvironment the top management of Your destination company use both to get success inmarket.Marketing Research: It is essential process of marketing and a marketing manager goesthrough this to analyze the reality of their idea it is feasible for their target market andeconomical and beneficial in present situation and long term also. Before the launch of new2

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