Key roles and responsibilities of marketing function 1 M1. Duties of Marketing

Marketing essentials

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK ..............................................................................................................................................1
P1 Key roles and responsibilities of marketing function............................................................1
M1. Duties of Marketing with respect to Marketing Environment.............................................2
P2. Relation of roles and responsibilities in context of organisation..........................................3
M2. Importance of interrelationship between marketing and other functional unit...................4
D1. Key elements of various Marketing Function......................................................................4
TASK2.............................................................................................................................................5
P3. Comparison of marketing mix applied by different companies............................................5
M3. Evaluate various tactics and strategies used by McDonald's in order to achieving business
objectives.....................................................................................................................................7
TASK3.............................................................................................................................................7
P4. Marketing plan for McDonald's............................................................................................7
M4 Produce detail marketing plan for McDonald's..................................................................13
D2 Design marketing plan with the use of 7Ps.........................................................................13
CONCLUSION..............................................................................................................................14
REFRENCES.................................................................................................................................16

INTRODUCTION
Marketing plays important part in each and every kind of organisation. It is necessary that
administration uses resources efficiently and manufacture items as per demands of people. It is
essential that management formulate appropriate marketing strategies through which firm is able
to attract customers. Besides this, they need to use adequate promotional tools to inform public
about products and services that are offered by them in marketplace. Present report is based on
McDonald's, which is popular food restaurant, known for quality items and services. Company
uses franchisee concept to establish outlets in various nations, so executive is able to enhance
customer base. Management of firm formulated strategies in respect to product, price, place and
promotion to deliver adequate services to customers. Thereby, it is essential that superior uses
appropriate devices such as advertising, public relation, online marketing and so on to spread
awareness to people about variety of food items that are offered by them(Jones and
Rowley ,2011).
TASK
P1 Key roles and responsibilities of marketing function
In firm, administration establish various departments such as HR, finance, production,
marketing, research and development in according to accomplish goals and objectives. Among
this all division, marketing team plays important role in organisation. They require to conduct
market survey to acknowledge needs and wants of people. Thereby, assist employees to
manufacture products accordingly. This benefit company to deliver items as per taste and
preference of customers. These are various roles and responsibilities which are performed by
marketing department are as stated beneath:
Strategy: It is essential that management frame plans and programs in according to goals
and objectives of firm. Marketing team require to adopt strategies for pricing and promotion, so
that firm is able to aware people about its offerings and attract them to purchase items as per
their demands. In McDonald's, management require to make appropriate tactics in respect to
market share, enter new segment and channel of distribution. It is necessary that superior to take
decisions through which they are able to enhance sales and profitability.
Market research: This is one of crucial duty which is to be performed by marketing
department to ascertain needs and wants of people. It is necessary that members have
information whether items delivered by them in marketplace are beneficial for company or not.
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As McDonald's, research is conducted through which management acknowledge opportunities
and threats that are present in society. Besides this, members should also ascertain strengths and
weaknesses of system; through which company is able to compete with rival brands.
Product development: It is essential that management make variance in items in
according to needs and wants of people. For this, marketing team duty is to conduct market
survey to acknowledge requirements of public. Thereby, provide assistance to manufacturing
department. In McDonald's, responsibility of this department is to analyse taste and preference of
people; and deliver adequate food items to them.
Communication: Marketing department require to use adequate promotion tools such as
advertising, sales promotion, public relation and online marketing. This help company to spread
information to public about variety of products that are offered by them. It is essential that
appropriate message are constructed by members to attract customers by informing them about
features and benefits of products.
Sales support: It is necessary that marketing team require to perform activities in relation
with sales members. McDonald's uses various promotional tools to inform people about products
and services that are offered by firm. This benefit company to attract customers by making them
aware about variety of food items.
Therefore, it can be concluded that marketing department duty is to make appropriate
strategies for product, price, place and promotion. For this, market survey is effective tool which
is used by them to encounter demands of people; thereby, deliver items accordingly. Besides
this, it is necessary that they advertise customers about products and services that are offered by
firm. This benefit company to attract people and enhance market image(Lipsman and et.
al. ,2012).
M1. Duties of Marketing with respect to Marketing Environment
Marketing team require to execute activities such as designing, planning and
implementation various marketing concepts in organisation. It is essential that members take care
of product, price, place and promotion. These are various responsibilities which are performed
by marketing department are as stated beneath:
Research of market: This is essential that market survey is conducted through which
company acknowledge taste and preference of people. Thereby, assist manufacturing department
to produce items according to customer's requirement.
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