Hospitality Management Assignment Answer

HOM

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
TASK 1- REPORT..........................................................................................................................1
AC 1.1 Analyse the nature of hospitality product and service...............................................1
AC 1.2 Evaluate different influences that affect pattern of demand......................................2
AC 1.3 Compare the customer profile and their expectations and requirements...................2
AC 1.4 Analyse factors that affect ASP in hospitality business.............................................3
AC2.1 Evaluate the key stages in product and service development.....................................3
AC2.2 Analyse the features that contributes towards a customer’s perception.....................4
AC2.3 Assess the opportunities and constraints affect product and service development....4
AC2.4 Evaluate different merchandising opportunities.........................................................5
TASK 2: QUESTIONNAIRE..........................................................................................................6
AC3.1 Evaluate different pricing methods.............................................................................6
AC3.2 Assess the factor that affect revenue generation and profitability..............................6
TASK 3: INDIVIDUAL REPORT..................................................................................................7
AC4.1 Apply the range of performance measures and appraisal technique...........................7
AC4.2 Presenting the usefulness and limitation of various quantitative and qualitative
approaches..............................................................................................................................8
AC4.3 Apply approaches to business analysis, evaluation and planning appropriate...........9
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Hospitality management plays an important role in every business. The main aim of this
report is to understand the different operations which are used for the hospitality industry. The
chosen company for this report is Hilton which is one of the largest leading hotels in this
industry. Hotel operates its 600 unit in more than 50 countries and offer different variety of
services to their customers. The report describes the nature of hospitality products and services
areas and also evaluates different affecting patterns of demand and then compares customer
profile and their different expectations. Further report also presents the factors that affect ASP in
hospitality business and the key stages in product and service development. Repot describe the
features that contributes for customers preference and asses the opportunities and constraints that
affect product and services. Moreover, it also presents different pricing methods by answering
some question.
TASK 1- REPORT
AC 1.1 Analyse the nature of hospitality product and service
In hospitality industry, their main product is food and beverages and these products are
perishable and they are based upon different point of view and the nature of Hilton is as follows:
Perishable: The food and other types of beverages cannot be preserved for long time and
are not much durable because if these foods are preserved and then serve to customers then it
creates negative impact upon brand (Aday, Lui and Walls, 2017).
Tangible and Intangible elements: the tangible services refer to exterior as well as
interior design of a hotel. It means the visible infrastructure of the company that is visible to the
eyes of customers are tangible elements while on the other side intangible services are customers
response, reliability, empathy, assurance or many other things that visible for the eyes of the
people.
Service areas: Hilton main services are food and beverages, spa, resort, banquet hall,
pub and a well-designed restaurant where lunch and dinner are served for their customers with
best quality of food and other services. Therefore, these services directly affect the nature of
hospitality industry.
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AC 1.2 Evaluate different influences that affect pattern of demand
All the hotel is not serving the same type of services to their customers and there are
different factors through which the demand of their customers is also affect and these are
mentioned below:
 Seasonality: It means that the customers are also come as per the season. For Hilton,
many of their customers are come in summer season in order to enjoy their vacations.
Hence, that is the only reason demand in this season is increases as per the demand of
their customers (Jauhari and Bharwani, 2017).
 Time of the week: Many of their customers chooses weekend to enjoy their vacations
that clearly specifies that time of the week is another important factor that affect demand
of their customers. Mostly, couples and family members choose a couple of weeks to
spend their holidays in Hilton Hotel.
 Healthy living: Most of the customers are quite conscious related to their health and that
is that is why they wants to lead a healthy life and prefer to enjoy reputed hotel to spend
their vacations. So that they get the standard of level of sanitation. That is why this is also
affect the demand of their customers.
 Economic factors: Economic crisis generally affected by the national or international
economy and it also decline the customers income and as a result the demand of their
customers also falls. This directly affect the demand of their customers and they will not
go to enjoy their vacation for any particular period of time (Jones, Hillier and Comfort,
2016).
AC 1.3 Compare the customer profile and their expectations and requirements
Different customers expectation and their requirement also vary from the hotel to hotel
and the customers profile also vary on the basis of below mentioned points:
 Types of hospitality business: Basically, there are three types of business i.e.
accommodation, food and beverage and travel and tourism. For the context of Hilton,
customers are come in order to meet the requirement of their accommodation and enjoy
their vacations mostly.
 Pricing consideration: Mainly hotels are used b families and couples because these
types of customers are affected through services rather than pricing. If the prices are high
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