This report analyzes the impact of macro environment on Savoy Hotel's business strategy. It discusses the mission, objectives, and goals of the hotel, defines strategy, and conducts a PESTLE analysis. The report also analyzes the internal environment and capabilities of the hotel using the McKinsey 7s Model and VRIO Model. Furthermore, it conducts a competitive analysis using Porter's five force model and applies Bowman's theory to understand the strategic direction available to the hotel.