Improving Communications in the Hospitality Industry

Improving Communications in the Hospitality Industry
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Communication is defined by scholars as the sending and receiving of
messages to achieve specific objectives (Julsrud, Hjorthol, & Denstadli,
2012, p. 403 ).
Communication is core in the hospitality sector, as it is directly
improves performance and productivity.
Business Communication
Process Model

Communication is also viewed as a way of interlinking the supply chain
process. It affects areas such as;
• Branding
• Marketing
• Advertising
The two major areas that are affected by communication in the
hospitality sector are; staff management and client service.
Communication in this sector is associated with the following benefits;
• Boosts employee morale
• Appreciation of diversity
• Better client service
• Helps in upholding standards within the sector
• Proper resource utilization

Within the business environment, communication does not only revolve
around the message or the transmission process. Rather, it is the
reciprocal passing of understanding that is initiated by the recipient .
The effectiveness of communication in the hospitality industry can only
be measured by the goals that are designed to be achieved.
Communication in the hospitality sector is dictated by specific norms.
In the past, communication was solely associated with telephone calls
and paper-work (Julsrud, Hjorthol, & Denstadli, 2012, p.400).
In the era of technological advancement, modes of business
communication such as emails, cell-phones, social media platforms, and
video conferencing are intensively being used (Louhiala-Salminen &
Kankaanranta, 2011, p.261).
With effective communication, the enterprise goodwill is highly
enhanced.