Hospitality Consumer Behaviour and Insight

Hospitality consumer
behaviour and insight

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK 1............................................................................................................................................4
P1, P2 covered in PPT. ...............................................................................................................4
TASK 2............................................................................................................................................4
P3 Elaborate the step of customer decision-making process and map a path for respective
industry. ......................................................................................................................................4
P4 Evaluate importance of map a path for marketers for taking effective decision-making......5
TASK 3 ...........................................................................................................................................6
P5 Conduct comparison in between the hospitality decision-making in context of B2B and
B2C business in hospitality industry. .........................................................................................6
P6 Examine various approaches of market research and methods to acknowledge decision-
making process. ..........................................................................................................................7
TASK 4 ...........................................................................................................................................8
P7 Examine the way marketers affect the various stages of hospitality decision-making
process. .......................................................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..................................................................................................................................

INTRODUCTION
The hospitality industry is one of multibillion dollar industry that rely on the availability
of the leisure time, disposable income and attributes to provide satisfaction to the consumer base.
Majorly there are four segments of hospitality industry that are food and beverages, Travel and
tourism, lodging and recreation. Respective report is based on the Contiki tours which is the
coach tour company caters to 18 to 35 years old people. It operates in almost the whole world
majorly operates tours in Europe, Australia and North America many more. Their tours have a
reputation for including partying for their clients. Respective report is based on stages of
consumer decision-making and map a path to purchase a specified services from hospitality
service with their importance. Further it includes comparison in between the hospitality decision
making process in both B2B and B2C businesses. It also includes the various approaches for
market research and methods to understand the decision-making process. At last it includes the
way by which marketers can influence the various stages of hospitality decision-making process.
TASK 1
P1, P2 covered in PPT.
TASK 2
P3 Elaborate the step of customer decision-making process and map a path for respective
industry.
Consumer decision-making process consist of the identification of the needs, collection
of information, evaluation of alternatives and taken effective buying decisions (Anggraeni and
Wijaya, 2019). In context of Contiki tours by using respective phrases of decision-making they
can be able to reach at large no. of consumer base positively that are as follows:
Need Recognition:
In respective stage of consumer decision-making consist of the evaluate the needs and
wants of specified market in order to serve in best way (Boateng, Kosiba and Okoe, 2019.). In
context of Contiki tours they caters to serve 18 to 35 years old people so they evaluate their
needs Adventures, Romantic and honeymoon tour packages, sightseeing, partying and many
more. In context of Contiki tours they add partying in their tour packages as youngsters always
want to enjoy and party.