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Hospitality Consumer Behaviour and Insight in Hospitality Sector

   

Added on  2021-02-20

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Hospitality ConsumerBehaviour and Insight
Hospitality Consumer Behaviour and Insight in Hospitality Sector_1

Table of ContentsINTRODUCTION...........................................................................................................................1Part 1 ...............................................................................................................................................1Covered in PPT............................................................................................................................1P3. Stages of the consumer decision- making journey and map a path to the purchasing..........1P4. Importance of mapping a path to purchase and understand consumer decision-making......2M2. Response of marketers to the decision-making process.......................................................4P5. Key differences of the hospitality decision-making process in the context of B2B and B2C......................................................................................................................................................4P6. Different approaches to market research and methods of research used for decision-making process.............................................................................................................................5M3. Coherent and justified evaluation of different factors which influence hospitality decision-making and buying behaviour......................................................................................................6P7. Influence of marketers on different stages of the hospitality consumer decision-makingprocess..........................................................................................................................................6M4. Influence of marketers on each stage of decision making process by relevant methods.....7CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8
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INTRODUCTIONCostumer is an important term for every organisation and also for the hospitalityindustries. A consumer decision of buying a product plays an important role in hospitality sector.This is because there are many factors that impact on customer mind. This report will describeabout stages of consumer decision making and purchasing behaviour journey. Also, is coversdifferences in B2B and B2C process in hospitality sector. At last, the explanation about howmarketer influence decision making process. Part 1 Covered in PPTP3. Stages of the consumer decision- making journey and a path to purchasing.There are several stages of the consumers decision-making in Hospitality Services whichare as follows - Need of RecognitionDecision-making process begins when the consumers thinks and decides the actual need. Theonly thing the customers know is what is the alternative to solve the problem and the customergo towards the best service providers (Xie and So, 2018)Information searchThis phase begins when the customers know how to solve the problem by searching the relevantinformation. The customer know how to solve the problem but which solution is best to solve theproblem. The Hospitality Services is the one who provides the multiple hospitality services to thecustomers and the customers can easily get all the facilities under one roof.Open EvaluationThe third phase recognize that what the customers learned and discovered and the customer arenow aware about how to solve the problem. The customer always adopt that hotels or the otherhospitality that is more trustworthy, affordable and best in services. Purchasing decisionIn this phase, the customer is now ready to purchase the products that will provide the comfort tothe customer. Now the main expectation of the customer is the correct and the simple way topurchase or use the product (Zaltman, Olson and Forr, 2015). Hospitality Services provides thebest in class services to the customers to avoid the negative feedback or the reaction.Post purchase Evaluation1
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