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Hospitality Consumer Behaviour and Insight Assignment Sample

   

Added on  2021-02-20

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Hospitality ConsumerBehaviour and Insight
Hospitality Consumer Behaviour and Insight Assignment Sample_1
Table of ContentsINTRODUCTION...........................................................................................................................3MAIN BODY...................................................................................................................................3LO1(Presentation)............................................................................................................................3LO2..................................................................................................................................................3P3 Examine the stages of the consumer decision- making journey and map a path to thepurchasing for a given hospitality service...................................................................................3P4 Explore why it is important for marketers to map a path to purchase and understandconsumer decision- making in the hospitality sector..................................................................5LO3..................................................................................................................................................5P5 Compare and contrast the key differences of the hospitality decision- making process inthe context of B2C and B2B, using specific hospitality examples.............................................5P6 Evaluate the different approaches to market research and methods of research used forunderstanding the decision-making process................................................................................6LO4..................................................................................................................................................6P7 Evaluate how marketers influences different stages of hospitality consumers in decisionmaking.........................................................................................................................................6CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................9
Hospitality Consumer Behaviour and Insight Assignment Sample_2
INTRODUCTIONConsumer behaviouris how consumer takes decisions for purchasing product or servicesand what factors influences consumer to take such decisions. The present report will study aboutMarriott hotel in UK. Its headquarters are situated in Bethesda, Maryland, US. The study willanalyse different stages of consumer decision- making for purchasing in hospitality service. Theresearch will be importance of understanding of consumers decision making process inhospitality field.Further comparison in differences of decision- making process context of B2Cand B2B, with some specific examples. Next evaluation of various formulation to marketresearch and methods used for knowing decision-making procedure will be discussed. The studywill measure how industry influences various stages of hospitality consumers in decisionmaking.MAIN BODYLO1(Presentation)LO2P3 Analyse stages of consumer decision- making process the purchasing for hospitality serviceModel /Four views of hospitality consumer decision-makingEconomic model: The theory states that consumers is rational who takes buyingdecisions on the basis of his rational behaviour(Xiang, Magnini and Fesenmaier, 2015).Consumer takes the decision by evaluating the positive and negative aspects of the purchasedecision. But this model is proved to be unrealistic, the skills and ability to take decision islimited in consumer. Marriott hotels provide consumer the base to take less decisions on therational basis. Passive model:the model states that consumer determine according to the attempt madeby marketers to directly react on appeals in advertisement offered by marketer. The model isopposite to economic model as the product evaluation is according to the promotion of ofproduct and its market position. Marriott hotel advertise its hotel facilities true and fairly to thecustomers so that the customer expectation will not get damaged and maintain the sustainabilityof consumers (Olya, Bagheri and Tümer,2019).
Hospitality Consumer Behaviour and Insight Assignment Sample_3

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