Hospitality Consumer Behaviour and Insight

Hospitality Consumer
Behavior and Insight

Table of Content
 Introduction
 Different cultural, social, personal and psychological factors that influence consumer
behavior and attitudes within a hospitality context
 Consumer trends are changing due to the impact of digital technology
 Conclusion
 References

Different cultural, social, personal and psychological factors that influence consumer
behavior and attitudes within a hospitality context
 Consumer behavior and attitudes is the decision process of people in buying products
or services. Various specificities, elements, characteristics and factors influence
customer's decision-making process and their purchasing behavior (Berezina and
et.al.,2016).
 Consumer behavior refers to the customer's interest, selection, consumption and
purchase of goods or services for their satisfaction.