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Hospitality consumer behaviour and insights Assignment

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Added on  2021-02-19

Hospitality consumer behaviour and insights Assignment

   Added on 2021-02-19

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Hospitality ConsumerBehaviour And Insight
Hospitality consumer behaviour and insights Assignment_1
Table of ContentsINTRODUCTION...........................................................................................................................1PART A...........................................................................................................................................1(Covered in PPT)....................................................................................................................1PART B............................................................................................................................................1Decision making journey of customer....................................................................................1Significant for marketer to understand customer decision making........................................3Compare and contrast the key differences between B2C and B2B decision making process3Evaluate the different approaches to market research and methods used in decision makingprocess....................................................................................................................................4Marketers are responding to decision making process, apply relevant examples..................5Different factors that influence buying behaviour as well as decision making......................5Application of appropriate theories, concepts and model that influence and impact uponhospitality decision making process.......................................................................................6CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8
Hospitality consumer behaviour and insights Assignment_2
INTRODUCTIONConsumer behaviour and insight assist the business to leverage all the importantinformation regarding the buying pattern or preferences of target people (Dennett and others,2014). It eventually provided the best approach which is important to communicate with currentand potential consumer. In the business many people adopt traditional strategy which meanconcentrate to generate maximum return on investment is no longer function now due to hugecompetition. The customer has several options so the companies recognise the demand andpreference of consumer and fulfil accordingly. To better understand the concept of the reportselected organisation Intercontinental hotels which is multinational hospitality company of UK.The hotel provides several types of facility such as accommodation facility, transportationfacility for national and international travellers. The particular report consists of external factorsthat impact on the customer behaviour as well as attitude. For decision making process map apath and select appropriate forms of research. Along with analysing the marketers impact onvarious stages in the context of hospitality consumer decision making process. PART A(Covered in PPT)PART BDecision making journey of customerCustomer decision making is the procedure where consumer have different options forparticular things and services but they make final decision for buy goods and services. Thepurchasing behaviour of consumer identified through several factors that impact on their naturesuch as taste & preference, financial status, education level, referral influence and many more.Therefore, this procedure for IHG hotel comprises of several stages that is outlined below: Identifying a need: In this model recognised the requirement of specific products andbegins searching key solutions. No purchase decision can be done when have sufficientknowledge and identify products & services. IHG hotel, people identify the requirementto stay in this hotel and take good package for stay in holiday. Research: According to this model identified the requirement of particular productcustomer start to collect information about the commodity from various sources in order1
Hospitality consumer behaviour and insights Assignment_3

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