Hospitality Consumer Behavior and Insight

Hospitality Consumer
Behavior and Insight

INTRODUCTION
 Hospitality consumer behaviour refers to the study of individuals, groups or organisation.
It includes all the activities of the consumer related to the purchase , use and disposal of
good and services in the hospitality, it analysis that how attitudes, emotion, preference
impact on the buying consumer behaviour in the hospitality

Different cultural , social, personal and
psychological factors which influence
consumer behaviours:
There are the many social , cultural, personal and psychological factors which impact on the
consumer behaviour or choice in the Hilton hotel. All the factors are playing important role in
influence consumers behaviour or attitude in the Hilton hotel.
 Cultural factors includes the set of values and ideologies of a particular person ,
individuals or group of the people.
 Cultural factors are divided in the three categories That is culture, sub culture and social
classes which influence the consumer behaviour in the Hilton hotel.

CONT..
 Social factors includes the reference groups under the social factors reference groups have
a great potential of influencing consumers behaviour in the Hilton hotel, family
background and roles or status also influence the consumer behaviour or attitude in the
Hilton hotel.
 Consumer will choose that hotel which suites their status to the society for example an
executive working in a multinational bank may prefer the 5 stars hotels for the stay , lunch
and dinner