Hospitality Consumer Behaviour Insights

HOSPITALITY
CONSUMER
BEHAVIOUR INSIGHTS

Table of content
 Introduction
 LO 1
 Conclusion
 Reference

Introduction
 Consumer behavior defined as study of individual, customers, groups,
organization, ideas, good and services to satisfy need and wants (Moraes and
et.al., 2019 ).
 Therefore, consumer behavior termed out as purchasing habits that aids to meet
needs of consumer's. In hospitality industry, consumer behavior highly affects
how guest select restaurant, hotels and entertainment.
 Currently, consumer are becoming more demanding when it comes to
hotels. However, consumer plays crucial role in demand and supply chain of
economic system of each nation. It is psychological process and mainly it relates
with emotions of consumer.