Hospitality Consumer Behaviour and Insight

hi

Hospitality consumer behavior
and
insight

Table of content
 INTRODUCTION
 Investigate different cultural, social, personal and psychological factors
 Explore consumer trends are changing impact by digital technology
 CONCLUSION
 RECOMMANDATIONS
 REFERENCES

Introduction
 The present report is based on
“Belmond hotel” which is establish at
Bermuda, United Kingdom.
 The company is operates luxury hotels,
trains services and river cruises around
the world.

Investigate different cultural, social, personal and
psychological factors
 The consumer behaviour is the study of how can individual customers,
group and organisations buying, selecting and ideas or services to satisfy
their needs and wants.
 Purchasing power
 Social factors

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 Cultural factors
 Personal factors
 Psychological factor

Explore consumer trends are changing impact by
digital technology
 Present days, technology is more advanced which can affect to consumer behavior and attitudes
in hospitality sector as well as Belmond hotel.
 Smart devices offers consumers peace of mind like online platform
 Fulfillment solutions drive seamless customers experience like social media

CONCLUSION
 From the above presentation it had been concluded that the consumer behavior has affect
t6o hospitality sector and their growth factor.
 There has different aspects and factors which has influence buying behavior of customer
such as cultural, social, personal and psychological factors.

REFERENCES
 Bowie, D. and et.al., 2016. Hospitality marketing. Routledge.
 Hobman, E. V. and et.al., 2016. Uptake and usage of cost-reflective electricity
pricing: Insights from psychology and behavioural economics. Renewable and
Sustainable Energy Reviews. 57. pp.455-467.