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Hospitality Consumer Behaviour & Insight

   

Added on  2021-02-21

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Hospitality ConsumerBehaviour and Insight
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INTRODUCTIONThe Hospitality industry is broad in nature which includes variety of field namely: foodand drinks service, event planning, theme parks, transportation, event planning and several otheradditional services. This industry enormously depends on availability of leisure time anddisposable income. Furthermore, hospitality industry is essentially recognised as a section ofwider service industry which focus leisure rather than more basic needs. However, this report isbased on Radisson which is a worldwide upscale brand and is known for stylish design as well asprime location. It came into existence since 1960. This report is going to cover several aspectsrelating hospitality industry. Firstly investigation with regard to different culture andbehavioural factors which impacts the consumer attitude would be made. Reason behind changein consumers trends would be evaluated. Furthermore, different stages of consumer decision-making journey would be considered in order to effectively map path of decision-making. Lastlyconsideration with regard to different approaches of market research shall be made. TASK 1 (covered in ppt)TASK 2 P3A consumer decision-making process essentially follows a long chain of commandthrough which decision regarding purchase is made (Martin, Rosenbaum and Ham, 2015). Thebuying behaviour is method which is used by marketers in order to decision making process ofcustomer. Following are the major stages:Need Recognition: This is the very first stage of decision-making journey whereindetermination with regard to consumers needs is made. This is considered as an importantstep under hospitality sector.Information Search: This stage essentially have the ability to change the buyers decision.Proper information search is initiated by consumers in order to full fill their desiredwants. Information for goods and services are essentially obtained through severalsources like public sources, internet, commercial sources and many other. 1
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