Consumer Behaviour and Insight in Hospitality

HOSPITALITY
CONSUMER BEHAVIOUR
AND INSIGHT

Table of content
• INTRODUCTION
• Analyse different culture, social personal and psychological
factors that influence consumer behaviour and attitude
• Study how consumer trends are changing due to effects of
digital technology
• Conclusion
• References

INTRODUCTION
• Consumer behaviour refers to the perception of buyers which
represents attitude, pattern an all other factors during purchasing
of product or service. It is based on actual basis of a end user,
which takes place in market by any organization to formulate
appropriate strategy. In this assignment a Hilton corporation is
selected in order to understand the different culture , social factors
that influence consumer behaviour. This is a multinational
hospitality company, founded by Conrad Hilton in 1919. It's
headquarter is situated in Tysons Corner and Virginia, united
states. This report will discuss about stages of consumer decision
making, changing consumers methods and comparison in B2B
&B2C.