Hospitality Consumer Behavior Insight

Hospitality Consumer Behavior
Insight

TABLE OF CONTENT
 Introduction
 Cultural, social, personal and psychological factors that impacts
consumer behavior and attitudes
 Factors of Consumer behavior change trends due to the impact
of digital technology.
 Conclusion
 References

INTRODUCTION
Hospitality business is rapid scale with change period of time.
Consumer behavior is defined as studying the insight behavior of
consumer according to which they act (Rodríguez-Torrico, 2017). In
hospitality sector, it is important to be aware abut consumer
behavior so that demands and requirements are me. Hallmark Hotel,
a five star hotel headquartered in U.K. The hotel is owned by Top-
land group investment company. This report comprises of several
factors the affect consumer behavior, change in consumer trends,