Factors Influencing Consumer Behaviour in the Hospitality Industry

Hospitality Industry
Consumer Behaviour

INTRODUCTION
 Hospitality industry is a broad category within the services industry which includes food and
beverage services, lodging, transportation, theme parks etc.
 This industry is growing on a large scale and is considered as huge contributor towards country’s
economy.
 In this report all the factors that influence the behaviour in the hospitality industry will be
discussed.
 All the impacts of digital technology on changing consumer trends will also be discussed in this
report.
 All the stages of consumer decision making in hospitality industry will also be brief about in this
report.

Different cultural, personal, psychological as well as
social factors influencing behaviour and attitudes of
consumer.
Consumer behaviour can be defined as a study of customer selecting, buying as well as
disposing of ideas, products and services in order to satisfy their needs and wants.
There are various factors that put an impact on the behaviour and also on the attitude of
the consumer in the hospitality sector. Such factors are :
 Cultural Factors: Cultural factors related to the values and ideologies that an
individual believe and follow in his life style. All the values an individual follow
will always depict in his behaviour and attitude. In hospitality sector people like to
stay in a hotel which best suits to the values and culture they follow