Managing Conference and Events

Managing Conference
and Events

Table of Contents
INTRODUCTION.......................................................................................................................................3
TASK 1.......................................................................................................................................................3
P1 Different categories & dimensions of events, using specific examples to illustrate the differences. . .3
P2 Different categories of events, discuss the features & current trends influencing the events sector....5
TASK 2.......................................................................................................................................................6
P3 Design an event layout to correctly set up a conference or event room..............................................6
P4 additional services available within a conference or event environment............................................8
TASK 3.......................................................................................................................................................8
P5 Different management roles within the event industry.......................................................................8
P6 Management skills & personal attributes required to work within the events industry.......................9
TASK 4.....................................................................................................................................................10
P7 Appropriate measures required to provide a secure & safe event venue, a safe environment for
guests & safe environment for events staff............................................................................................10
CONCLUSION.........................................................................................................................................11
REFERENCES..........................................................................................................................................12

INTRODUCTION
Every industry is concerned about their managerial activities which can help full to
maintain every performance and operations in an appropriate manner. Hospitality industry is
connected with the service industry and regulates each and every task effectively. There are
various sectors are involved in hospitality industry such as service sector, accommodations
sector, restaurant, hotels, takeaways, fast food chains, leisure & outdoors catering, casinos and
industrial catering (Campisano and et. al.,2020). All these factors are connected with the
hospitality industry and perform their job for the service of the customers and clients. Hotels and
restaurants sector are more demanding sector in UK. Hotels operating various activities like
catering, events , conference , corporate meetings, business meetings, event management
activities, entertainment activities, wedding, anniversary, festive occasions , birthday party and
many more. This report is discussed about Intercontinental hotel activities which are related to
managing events and conferences. Intercontinental hotel is most popular luxurious hotel in
London which founded in 1946 and headquartered in Denham, UK. The main purpose of this
report is to discuss about different categories and dimensions of events, impact of current trends
on event, event layouts, additional services available with the conference and event environment
and various management role related to the event industry and management skills & personal
attributes are also discussed in this report.
TASK 1
P1 Different categories & dimensions of events, using specific examples to illustrate the
differences
There are various type of categories and dimensions of events which is considered by the
hotels and restaurants which play a prominent role in the hospitality industry. Some specific
events performed by the intercontinental hotel in an effective manner. Every event can be
classified on the basis of their size, scale, budget and specific purpose like wedding, birthday
party, corporate meetings, business meetings, conferences and many more. Intercontinental hotel
regulate specific categories and dimensions of events which are explained below-

 Private Events - Private events are basically organized why those individuals who want
some specific people and guest at their venue. Private events hold a specific list of guests
only those guests and members can be a part of that particular event. Private events are
not open for the all public. Private events conducted by the specific members and
institutions like businesses, companies, schools and manufacturers. These organizations
and institution book venue for specific types of occasions and events such as weddings,
wedding receptions, birthday party, and festive gatherings (Getz and Page, 20 19).
 Corporate Events - Corporate events can be used by businesses of all sizes to solicit
new business, create a corporate or brand image, and retain and build loyalty with
existing suppliers and customers. The main motive of corporate events is promoting
business activities and engages with the key members of the business like shareholders,
investors and partners. With the help of this event company can effectively promote and
launch their product and services so that we can get more attention in the society. Some
specific type of corporate events are such as business meetings, business dinners,
conferences, seminars, product launches, networking events, ensuring the team building
exercises (Koskinen, 2017).
 Charity Events - Charity events specially organized with a specific purpose to
accumulate and raise the funds from the people of society. There are various activities are
considered in charity events such as society balls, sports events, charitable auctions and
other events which are conducted for the welfare of the human being and society.
Development of events
In hospitality industry, new Innovation centered industry which give more value on the
convenient level of the people and try to provide them best services. On the basis of time, the
need of the people change and technologies are the one who influence directly the needs and
demand of the people so with the time all the events activities develop effectively. Before
decades, the purpose of events are not so big now the scenario is totally change, events are
organized for big motive for a specific purpose with the proper budget system. Hotels are
organizing various types of events with a specific time frame and budget and use high
technology in it (Küçükakça, 2018).