Managing Conference and Events

Managing Conference
and
Events

Table of Contents
INTRODUCTION...........................................................................................................................1
LO1..................................................................................................................................................1
Examine the different categories and dimensions of events, using specific examples to
illustrate the differences.........................................................................................................1
Using specific examples of different categories of events, discuss the features and current
trends influencing the events sector.......................................................................................3
LO2..................................................................................................................................................5
Design an event layout to correctly set up a conference or event room to meet specific client
brief requirement ...................................................................................................................5
Examine the additional services available within a conference or event environment and the
importance to provide them to meet specific client requirements for added value................7
LO3..................................................................................................................................................8
Explore the different management roles within the event industry, with reference to current
job opportunities in the sector................................................................................................8
Review the management skills and personal attributes required to work within the events
industry and meet stakeholder needs and expectations..........................................................8
LO4..................................................................................................................................................9
Specify and explain the appropriate measures required to provide a secure and safe event
venue, a safe environment for guests and safe environment for events staff, providing specific
examples.................................................................................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................12

INTRODUCTION
Managing Event and conferences is important part of hospitality sector. As these are
organised mainly in hotel and their proper management gives wide impact on gaining customers
loyalty. Within this, events are related to formal parties, festival, weddings and many other
(Bertone and et. al., 2015). On the other hand, Conference is a meeting of people who confer
about a topic and there are several type of conference such as News conference, conventions,
trade fairs and so on. In addition to this, hospitality sector is popular for their services so it is
essential for them to manage event and conference in effective manner as per the requirement of
clients. This report is based on Savoy Hotel which is part of hospitality sector and well known
for their luxury services. It is located in City of Westminster within Central London, England.
This report covers different categories as well as dimensions of events along with their, future
and current trends which influence events sector. Moreover, way of designing conference and
event will be going to discuss as per client requirement. It will also review management skills
and personal attributes which are required within respective industry for event and conference
management as well as also for fulfilling stakeholder needs and expectations.
LO1
Examine the different categories and dimensions of events, using specific examples to illustrate
the differences
An event can be considered as the public assembly for particular purpose. This can be
considered for many reasons and can be of several forums (Bouazza, Udeaj and Greenwood,
2015). In hospitality industry, there are various kinds of events such as festivals, weddings,
seminars and others. So, some categories and dimensions of events that is organised in Savoy
Hotel are discussed below:
Private events: This is considered as an event that are utilised for person which can book
venues like Birthday parties, wedding, festival gatherings and others. In this events, it will have
a guest list for ensuring that the venue is not available for public. As the conference and events
manager in Savoy Hotel, they have to organise this events categories in order to attract more
number of clients towards respective hotel and enhance profitability.
1

Corporate events: This is considered as the events that is utilised for a business for
promoting the brand as well as products of firms like:
 Team building Events: This is considered as a corporate event which is
organised to enhance as well as uplift the morale as well as spirit of team. It
facilitates an opportunity for staff to spend time together sharing stories as well as
taking part into activities in an informal, outdoor setting. For example: In Savoy
Hotel, Conference and Event Manager can host this type of events in order to
enhance the employees of clients and their staff as well.
 Appreciation events: These types of events are organised for spending informal
time with their guests within non- traditional environment and also providing an
opportunity to both the parties for building rapport and learn more regarding
mutual business priorities. For example: In Savoy Hotel, conference and events
manager can arrange this particular events that geared towards staff appreciation
to those for showing appreciation of clients. Moreover, this events are helpful in
boosting their staff morale and maximising its productivity in effective and
efficient manner (Event management, 2019).
So, this corporate events have to organised within Savoy Hotel to develop relation with
clients and suppliers effectively and efficiently.
Dimensions of events
 Mega events: These are considered as an events which is organised for short time with
the purpose of more profitability and are performed at international level (Chianese and
Piccialli, 2016). Moreover, it is arranged for business intent for encouraging the
individuals. This needs large amount of investment for organising these events. It
objectives is to gain more profitability and enhance staff morale that will assists in
maximising productivity.
 Hallmark events: These are considered as the events that are cultural, expositions as
well as organising events of global image that are performed for one time or continuous
basis. The main aim of this particular events is to aids enterprises to attain effective
position within market area. So, this events are organised in Savoy Hotel for
accomplishing the higher position in their respective industry.
2