Unit 1: The Contemporary Hospitality Industry (GB)

This presentation discusses the impact of internal and external factors on the development of organizations in the hospitality industry. It covers PESTLE analysis, SWOT analysis, current and potential trends, and the ability to develop products and services that meet current trends. The presentation also evaluates how external factors impact current and potential trends. The subject is Unit 1: The Contemporary Hospitality Industry (GB).

Unit 1 The
Contemporary
Hospitality Industry

Table of Content
 INTRODUCTION
 PESTLE Analysis
 Evaluation of impact of external factors on the development of organisations
 SWOT analysis and decision-making process
 Current and potential trends in the hospitality industry
 An evaluation of the ability to develop products and services that will meet
current trends

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 Evaluation of how external factors impact on current and potential trends
 Conclusion
 References

INTRODUCTION
 This presentation aims to analyse the internal and external factors that gives an impact on
development of an organisations. This can be done with the use of PESTEL analysis model or
framework.

PESTLE Analysis
 It is one of the important model or framework which is used by organisation for
the purpose of analysing the impact of external factors on organisation. Royal
Lancaster London Hotel is the luxurious hotel that are get effected by all external
factors which are explained in below:
 Political factors
 Economical factors
 Social factors

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 Technological factors
 Legal factors
 Environmental factors

Evaluation of impact of external factors
on the development of organisations
 It is analysed that in hospitality industry all the external factors providing an
impact on the development of organisation.
 This is necessary for an organisation that they should understand the impact of
external factors so that they will be able to take decision accordingly.

SWOT analysis and decision-making
process
Weakness
 Royal Lancaster London offers wide range of
services to the customers.
 They have a good brand recognition in the market.
 There are lack of skills in their employees.
 Number of employees are not enough to manage
all functions that increase work load.

Opportunities Threats
 They have an opportunity of
expanding their business in global
market.
 Increasing in competition create
threats for the organization.

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 It is necessary for an organisation to evaluate SWOT analysis as it is necessary in
decision making process. After analysing their strengths and weakness, hotel is
now able to decide that where they need to improve. This will assist in their
decision making process.

Current and potential trends in the
hospitality industry
 In hospitality industry, it is found that there are many current and potential trends
which gives an impact on the hospitality industry. Some important trends are
mentioned below:
 Sustainable hotels
 Digitalized guest experiences & Contactless Technology

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 Robot staff
 Virtual Reality and Augmented Reality
 Personalisation
 Solo Travellers

An evaluation of the ability to develop
products and services that will meet
current trends
 Royal Lancaster London is the hotel that has an ability to develop products and
services that helps in meeting the current trends.
 This is very important for an organisation that they should build their ability in
order to meet the current trends.

Evaluation of how external factors
impact on current and potential trends
 External factors provide an impact on the current and potential trends. This can be
better understand with the help of example such as technological factors. It is
found that there is trend of digitalization in the market that is the part of
technological factors. That's why it is necessary fort an organisation to understand
all the external factors and their way of impacting on organisation.

CONCLUSION
 It can be concluded from this presentation that there are many internal and
external factors which gives an impact on the organisation. This is necessary for
an organisation that they should analyse these factors. In addition to this, there is a
discussion of current and potential trends which is necessary to understand.

REFERENCES
 Nikolaichuk, O., 2019. Assessment of the impact of external factors on the
development of entrepreneurship in the tourism and hospitality industry in
Ukraine. Herald of Ternopil National Economic University, (2 (92)), pp.100-112.
 Wijesooriya, T.N., 2018. Issues and Influences Affecting the Global Tourism and
Hospitality Industry. 19th Conference on Postgraduate Research, International
Postgraduate Research Conference 2018, Faculty of Graduate Studies, University
of Kelaniya, Sri Lanka.

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 Aneeke, F.O., 2019. INVESTIGATING THE FACTORS HINDERING THE
GROWTH AND DEVELOPMENT IN HOSPITALITY INDUSTRY IN
ABEOKUTA

THANK YOU